AZ Retreat: November 2019

From Concept to Audience: Personal Project Retreat


WHEN: Sunday evening, November 10 to Friday afternoon, November 15, 2019

WHERE: Winkelman, Arizona at Aravaipa Farms Orchard & Inn

FEE: $1,595–$2,195 dependent on lodging choice.

REGISTRATION: Open until filled or as available after October 10th.
Click here for details and registration information. Limited housing remains available.

When an idea for a project becomes clear and the passion to produce new work overtakes us, artists begin a journey unlike any other.  Understanding your desired audience and the impact of your project are critical to achieving the expectations and results you desire.

In this 5-day retreat-style workshop, Mary Virginia Swanson will lead you through the essential steps of thorough research and wise decision-making to create work that is authentic in both its creation and presentation with the strongest possibility of sponsorship, exhibition and publication. 

RETREAT CONTENT

  • Developing project concept and defining audience.
  • Identifying / establishing relationships with sponsors, collaborators and venues.
  • Researching / testing production materials appropriate to desired audience.
  • Defining marketing strategies to share work in production with industry professionals.
  • Expand presence to print, web and social media platforms through which to share the project content.

Mary Virginia will discuss each of the touch points in detail during the daily Retreat lectures and share individualized sessions on participant’s current projects towards applying a broader understanding of appropriate collaborators, audience, venues and publishers for their work. In addition, she will be sharing related materials from her personal library for further study.

Project discussions and related dialogue on the photography industry, changing markets and more will extend into meal times and beyond during this immersive educational experience.

Note: On Monday, November 11th we will be joined by a small group of Arizona-based photographers for the opening overview lecture and lunch.

ADDITIONAL PROJECT DISCUSSION WITH MVS
In addition to our classroom work, Mary Virginia will lead an in-depth discussion with each participant about their project; all are encouraged to observe and learn from these individualized sessions.

WHO SHOULD ATTEND
Photographers who have previously completed projects and have now begun producing work they wish to bring to its broadest possible audience in exhibition, book and/or online format(s) would benefit greatly from attending this immersive, retreat-style workshop.


All images © Aravaipa Farms Orchard & Inn

COMMUNAL MEALS ON SITE

All meals are “farm-to-table,” prepared for our group by on-site chef growers who will try to accommodate any food restrictions if advised in advance of attendance. 

FEE TO PARTICIPATE

Prices are ALL INCLUSIVE and include:

  • Workshop tuition
  • Lodging for five (5) nights
  • All meals and coffee breaks (Sunday dinner through Friday lunch)
  • Gratuity
  • Tax of 10.75%.

Prices vary according to accommodation type reserved; see “Accommodation Options” below. The fee does not include airfare or travel to and from Aravaipa Farms Orchard and Inn. Aravaipa Farms Orchard and Inn is located 120 miles southeast of Phoenix and just 70 miles northeast of Tucson via Oracle Road (directions from Tucson/Phoenix here).

NOTE: Once registration is confirmed, we will do our best to help coordinate ride-sharing among participants from the Phoenix and Tucson airports.

Accommodation Options

Housing on-site at the Retreat is primarily shared casitas as described in detail below, and are booked on a first-come, first-served basis.  Visit Aravaipa’s website for descriptions and photographs of accommodation options: http://aravaipafarms.com/inn/.

Those wishing to attend are encouraged to participate with friends among your photography community and to make plans to book specific casita housing with a designated roommate(s) in mind. If you wish to be placed with a roommate, please indicate upon registration and we will contact you for appropriate placement.

There is limited availability for single occupancy spaces, and/or for a traveling partner to stay on the grounds and join the group for all meals but not participate in the course.

DOUBLE OCCUPANCY CASITAS

There are three casitas that offer a single room with two beds and shared bath.

ORCHARD CASITA (2 persons per casita)
– 1 Queen bed: $1795 – RESERVED
– 1 Single bed: $1695
– 1 bathroom

THE TREE HOUSE (2 persons per casita)
1 King bed: $1895 – RESERVED
– 1 Single bed: $1695 – RESERVED
– 1 bathroom

GARDEN CASITA (2 persons per casita)
– 1 King bed: $1895 – RESERVED
– 1 Single bed: $1695 – RESERVED
– 1 bathroom

SINGLE OCCUPANCY CASITAS

There are two casitas that offer single occupancy rooms and private bath.
These rooms can accommodate traveling partners for an additional fee to stay on site but not attend the workshop.

MOUNTAIN CASITARESERVED
1 King bed / Private bath
– As a single occupancy: $2195
– As a double occupancy shared by two participants: $1595 per person.
– As a double occupancy for a participant traveling with a partner: $1595 (participant) + $1395 (partner) = $2990.
The inclusive price for traveling partners not attending the workshop is +$1395. There is limited availability for partners.

BLUE DOOR CASITARESERVED
1 Queen bed / Private bathroom
– As a single occupancy: $2195
– As a double occupancy for a participant traveling with a partner: $1595 (participant) + $1395 (partner) = $2990.
The inclusive price for traveling partners not attending the workshop is +$1395. There is limited availability for partners.

THREE-BEDROOM FARMHOUSE

Three private bedrooms within the Farmhouse, ideal for a group of friends:

1 RESERVED | 1 PENDING
– 2 bedrooms with 1 Queen bed each: $1995 per person
– Shared bathroom

THE FARMHOUSE MASTER
1 King bed / Private bathroom
– As a single occupancy: $2195
– As a double occupancy shared by two participants: $1595 per person.
– As a double occupancy for a participant traveling with a partner: $1595 (participant) + $1395 (partner) = $2990.
The inclusive price for traveling partners not attending the workshop is +$1395. There is limited availability for partners.

Registration

Registration opens Wednesday, August 21st and will remain open until filled or as available after October 10th.

To register for this retreat email Laura at info@aravaipafarms.com and include:

  • Your preferred phone number to be reached at.
  • Your first and second housing choices.
  • If requesting shared accommodations indicate roommate(s) if known, OR if you wish to be placed with a roommate.

PAYMENT & CANCELLATION POLICY

PAYMENT

  • A deposit of 50% of the all-inclusive fee is due upon registration.
  • The remaining balance is due on October 10th.
  • Payment in full will also be accepted upon registration.
  • All payments will be paid directly to Aravaipa Farms Orchard & Inn.

CANCELLATIONS & REFUNDS

  • Cancellations BEFORE October 10th, will be issued a full refund of funds paid less $75 for administrative fees.
  • Cancellations AFTER October 10th, will only be issued a refund, less $75, only if your space can be filled. 
  • You are responsible for cancelling your travel arrangements.
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