Tag: Finding Your Audience

IN SUMMARY: Finding Your Audience: Marketing Master Class

Finding Your Audience: Marketing Master Class
January 21-26, 2015 in Tucson, Arizona

I accepted a group of participants for my Master Class from a larger pool of applicants based on two criteria: the maturity of their work and their level of experience in our industry.  All had attended portfolio reviews and were beginning to place and publish their work.   All agreed that traveling to beautiful, snow-free Tucson to be consumed with a rich dialogue on the changing marketplace for photography was a great way to kick off the new year.

Our site visit to the Center for Creative Photography was rich with information on best practices shared by staff members from six different departments.  We learned about best practices for artists, from mounting, matting, installing and caring for your prints, informing curators about your work, engaging the public with your work through educational programming and much much more from the CCP’s inspiring and generous staff.

Terry Etherton from Etherotn Gallery offered sage perspective on the role of gallery in your career, and the increasing importance of the art fairs to today’s diverse collecting market. Interior designers Scott Baker and Mary Ann Hesseldenz shared their passion for placing inspiring artwork in the homes of their clients, and their role as conduit between artists and clients.

Rebecca Blume Rothman, Public Art Program Manager for the City of Phoenix shared her insights on the increasing presence of photography in public art projects and the related proposal/production processes, and artist Ken Rosenthal shared his successful Kickstarter experience to publish his catalogue Photographs 2001-2009.  Last but not least artist Lisa M. Robinson spoke to the subject of her Afterword for Finding Your Audience entitled New Beginnings: Making New Work following the critical success of SNOWBOUND.

It was an amazing week and I am grateful to our Guest Speakers and our Course Assistants for their important contributions to our event. 

Dates for January 2016 will be announced soon, stay tuned!

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