Tag: Finding Your Audience

Application Deadline EXTENDED to January 28th: “Your Work & Its Audience: Making the Match” with MVS & Special Guests in NYC

YOUR WORK & ITS AUDIENCE: MAKING THE MATCH

With Mary Virginia Swanson & Special Guests
New York City, May 5 – 11, 2019
Hosted by La Luz Workshops

Application Deadline EXTENDED to Monday, January, 28, 2019

There are only a few spots left for this workshop. If you are interested in joining us, please apply as soon as possible.

This workshop is for photographers who wish to increase their awareness about today’s diverse markets for imagery and gain a broader understanding of how to reach their target audiences.

Through a series of illustrated lectures, individual sessions, and conversations with some of the leading industry professionals today, you will learn about the nuances of editing your work for multiple presentations, fine art print sales, exhibition opportunities, securing commissions to make new work, as well as other essential topics.

Together, we will look at where your work is now and where it can be.

If you are interested in joining us, please APPLY TODAY.

OUR SPECIAL GUESTS ARE…
Elizabeth Krist – Photo Editor, Reviewer, Independent Curator (Monday & Tuesday)

Joan Liftin – Photographer, Photo Book Editor, Educator (Tuesday)

Esa Epstein – Executive Director and Curator at sepiaEYE Gallery (Wednesday)

Jane Yeomans – Photo Editor at Bloomberg Businessweek Magazine  (Thursday)

Taia Kwinter – Managing Editor at Aperture Foundation (Friday)

To learn more about this workshop and what YOU will learn from Mary Virginia and her line-up of industry experts, check out La Luz’s YouTube channel here.

WHO SHOULD ATTEND
Photographers who are serious about their work, whether they are working professionals or one day aspire to be, those who wish to increase their awareness about today’s diverse markets for imagery and those who wish to gain a broader understanding of how to reach their target audiences.

IN SUMMARY: Finding Your Audience: Marketing Master Class

Finding Your Audience: Marketing Master Class
January 21-26, 2015 in Tucson, Arizona

I accepted a group of participants for my Master Class from a larger pool of applicants based on two criteria: the maturity of their work and their level of experience in our industry.  All had attended portfolio reviews and were beginning to place and publish their work.   All agreed that traveling to beautiful, snow-free Tucson to be consumed with a rich dialogue on the changing marketplace for photography was a great way to kick off the new year.

Our site visit to the Center for Creative Photography was rich with information on best practices shared by staff members from six different departments.  We learned about best practices for artists, from mounting, matting, installing and caring for your prints, informing curators about your work, engaging the public with your work through educational programming and much much more from the CCP’s inspiring and generous staff.

Terry Etherton from Etherotn Gallery offered sage perspective on the role of gallery in your career, and the increasing importance of the art fairs to today’s diverse collecting market. Interior designers Scott Baker and Mary Ann Hesseldenz shared their passion for placing inspiring artwork in the homes of their clients, and their role as conduit between artists and clients.

Rebecca Blume Rothman, Public Art Program Manager for the City of Phoenix shared her insights on the increasing presence of photography in public art projects and the related proposal/production processes, and artist Ken Rosenthal shared his successful Kickstarter experience to publish his catalogue Photographs 2001-2009.  Last but not least artist Lisa M. Robinson spoke to the subject of her Afterword for Finding Your Audience entitled New Beginnings: Making New Work following the critical success of SNOWBOUND.

It was an amazing week and I am grateful to our Guest Speakers and our Course Assistants for their important contributions to our event. 

Dates for January 2016 will be announced soon, stay tuned!

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