Books by MVS
The Business of Photography: Principles and Practices
New edition coming in early winter 2012. Sign up for our newsletter to stay informed.

Ships within 10 business days. All orders are sent via Priority Mail.
Price: $45.00 + $6.00 S&H
International orders please select this option.
Price: $45.00 + $15.00 S&H
Ms. Swanson’s book, The Business of Photography: Principles and Practices has information on fundraising for your personal projects, the art market today, licensing images for book jackets, multimedia and your marketing, exhibition proposals, digital resources and more. This book also covers the subjects MVS is interested in discussing with photographers, as well as, insights into her business and career philosophy.
Beginning with the 2007 Edition, listings of upcoming juried exhibitions and grant competitions will be provided on Ms. Swanson’s blog. Please visit the Approaching Deadlines section to learn about timely notices for artists.
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Publish Your Photography Book
By Darius D. Himes and Mary Virginia Swanson
Published by Princeton Architectural Press, March 2011
ISBN 9781568988832
7 x 9 inches (17.8 x 22.9 cm), Paperback, 224 pages
25 color illustrations; 50 b/w illustrations
Click here to purchase from the Publish Your Photography Book website.
From Princeton Architectural Press:
“We live in the golden age of the photography book. Since the early 1990s, the number of photography book publishers has continued to grow while technological developments have placed more tools for bookmaking directly in the hands of photographers. For the students and working artists who have chosen photography as their primary means of expression, having their own photography book is seen as a passport to the international photography scene. Yet, few have more than a tentative grasp of the component parts of a book, an understanding of what they want to express, or the know-how needed to get a book published. Publish Your Photography Book is the first book to demystify the process of producing and publishing a book of photographs. Industry insiders Darius D. Himes and Mary Virginia Swanson survey the current landscape of photography book publishing and point out the many avenues to pursue and pitfalls to avoid. This expert guide is organized in six sections covering the rich history of the photo book; an overview of the publishing industry; an intimate look at the process of making a book; a close review of how to market a photo book; a section on case studies, built around discussions and interviews with published photographers; and a final section presenting a wealth of resources and information to aid in the understanding of the publishing world. Publish Your Photography Book also includes a number of additional interviews and contributions from industry professionals, including artists, publishers, designers, packagers, editors, and other industry experts who openly share their publishing experiences.”