December 6, New Orleans: PhotoNOLA Education Day “The Path to a Photobook Today: Why, What When”

December 6, 2017
9:00 amto1:00 pm

PhotoNOLA 2017 Education Day Seminar

Thursday, December 6, 2017, 9:00 AM. – 1:00 PM
Workshop Fee: $40 in advance / $50 at door
Open to the public. Register Here.

About the Seminar: The form a publishing project can take today runs the gamut from self-published, short-run artist’s books to print-on-demand titles produced on digital presses to the diverse production values of contemporary monographs. Self-publishing is easier than ever, and we are seeing a sharp increase in photobook publishing ventures. Should you be tempted to bring your work to publication? And if so, what are realistic expectations for a book to make a significant impact on your career?

The seminar will consist of multiple components:

To Be Published or Self-Publish?

A lecture by Mary Virginia Swanson.

Shark Tank: Photography Book Edition

A Presentation by Colleen Mullins
In this informative and comedic presentation, Photographers / Educators Colleen Mullins and Javier Carmona recreate an episode of the television program Shark Tank, examining the publication options for a photographer on the verge of this important career milestone. Enjoy the drama as the tables are turned, and the photographer becomes the “Shark”, with potential investment money in hand, and the competing “Entrepreneurs” represent different publishing industry models to consider.

Participants: JAVIER CARMONA, Artist, Professor of Photography and Head of Digital Cinema at Dominican University, and COLLEEN MULLINS, Artist, Independent Educator

Industry Professionals Presentations and Panel with Audience Q&A

The Industry presentations features sage publishing professionals who will provide insights on the path a project takes when moving from fine prints to the printed page and beyond in its role as a book in your career trajectory. Using recent titles as examples, each will impart expertise on the important steps of editing, design, production quality and marketing, their ideas on how to best present your projects as well as the strategic decisions a publisher makes when adding new titles to their overall list.


  • SOOANNE BERNER, Sales and Marketing Executive at MACK U.K.
  • JOAN BROOKBANK, Publishing Agent, Director, Joan Brookbank Projects NYC
  • DAVID CHICKEY, Publisher, Designer and Editorial Director, Radius Books Santa Fe, NM
  • AMELIA LANG, Executive Managing Editor of the book program, Aperture Foundation NYC

Moderator: Mary Virginia Swanson

(The Moderator and all four Panelists will be graciously serving as Portfolio Reviewers during PhotoNOLA; see that section of this website for expanded professional biographies.)

International House Hotel’s Conference Center at Entrepreneurs’ Row
220 Camp Street, 2nd Floor (directly across the street from the Hotel)
New Orleans, LA 70130


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