MVS On the Road

To learn from MVS, attend one of her public appearances listed below, or attend one of her upcoming workshops. If you are considering meeting privately with MVS, know that she frequently adds a day or two to the agenda of her personal appearances around the country to work with photographers (priority given to existing clients).

September 25 – 30: MVS available for in-person consultations in NYC

September 25, 2016toSeptember 30, 2016

MVS will be available for a limited number of in-person consultations in NYC between September 25 – 30, immediately following attending Photoville.  If you have worked with Ms. Swanson in the past, or wish to book an initial consultation, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.  Sessions are confirmed in the order requests are received.

September 1-20: MVS available for in-person consultations in Arizona

September 1, 2016toSeptember 20, 2016

MVS will be available for a limited number of in-person consultations in Arizona between September 1 – 20.  If you have worked with Ms. Swanson in the past, or wish to book an initial consultation, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.  Sessions are confirmed in the order requests are received.

August 26-30: San Francisco/Richmond

August 26, 2016toAugust 30, 2016

MVS will be available for a limited number of in-person consultations while visiting family in the San Francisco.  If you have worked with Ms. Swanson in the past, or wish to book an initial consultation, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.  Sessions are confirmed in the order requests are received.

August 16-19, Minneapolis: MVS Available for Consultations

August 16, 2016toAugust 19, 2016

MVS will be available for a limited number of in-person consultations with existing clients while visiting family in the Minneapolis.  If you have worked with Ms. Swanson in the past, or wish to book an initial consultation, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.  Sessions are confirmed in the order requests are received.

July 24-29, Santa Fe: Marketing Your Photographs Workshop

July 24, 2016toJuly 29, 2016

MARKETING YOUR PHOTOGRAPHS

Host: Santa Fe Photographic Workshops
Where: Santa Fe, New Mexico
Tuition: $1345

This workshop is designed to provide serious photographers with insights and practical knowledge to navigate and access today’s diverse marketplace.  A portfolio of images and overview of professional experience will be reviewed for consideration of participation.

Mary Virginia Swanson will discuss the following topics through illustrated lectures:

  • The fine print collecting market through galleries, art consultants and online sales venues
  • Market research and strategies to reach your target audience(s).
  • Effective website design and content to effectively reach your audience.
  • The importance of promotional materials in multiple formats to clearly convey your brand.
  • The value of investing in juried exhibitions, portfolio reviews and other industry events.
  • The role of a publication in advancing your career.
  • Understanding commercial licensing of your fine art images, and how to assess value for granting these rights.

In addition to classroom sessions, Mary Virginia will lead participants on special site visits with industry professionals in the gallery, museum and publishing arenas.

For more information and to register for this course, visit http://santafeworkshops.com/workshop/marketing_your_photographs_3/.

July 16-18, NYC: MVS Available for Consultations

July 16, 2016toJuly 22, 2016

MVS will be available for a limited number of in-person consultations with existing clients while in New York City.  If you have worked with Ms. Swanson in the past, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.  Sessions are confirmed in the order requests are received.

June 13-19, Charlottesville, VA: LOOK3 Festival of the Photograph

June 13, 2016toJune 19, 2016

LOOK3 Festival of the Photograph

The LOOK3 FESTIVAL OF THE PHOTOGRAPH features artist presentations and exhibitions by legendary photographers, as well as outdoor projections, community events, and educational initiatives. Everything takes place along Charlottesville’s historic pedestrian corridor known as the “Downtown Mall”, and at the Jefferson School African American Heritage Center. LOOK3’s world-class exhibition program is free and open to the public, as is the Friday Evening Projections and many special events.

2016 LEGACY ARTISTS
Nick Brandt (UK) | Graciela Iturbide (Mexico) | Yuri Kozyrev (Russia) | Frans Lanting (The Netherlands)

2016 PROJECT ARTISTS
Olivia Bee | Shelia Pree Bright | Mary F. Calvert | Binh Danh | Doug DuBois | Radcliffe “Ruddy” Roye

These artists address issues including preserving natural history, wildlife sustainability, global migration, community activism in America, our National Parks, sexual abuse against women in the military, and celebration of youth culture.

LOOK3 EDU
LOOK3 EDU will offer educational seminars focusing on creativity and entrepreneurship.  Photographers at all levels, as well as instructors of photography, will benefit from the presentations by key industry leaders. Student passes are available.

  • Tuesday evening, June 14th, PDN is bringing its celebrated “PDN 30 Emerging Photographers Panel” to LOOK3 for the first time.
  • Wednesday, June 15th, a full day of programming is dedicated to “Creativity Meets Technology.” Moderated by James Estrin of the NY Times’ Lens Blog, the audience will be guided through the diverse range of opportunities to create, share and publish work today.
  • Thursday, June 16th, a new program, ARTISTS: MEET YOUR MARKETS offers a roster of speakers in the morning who will address the diverse paths to generate income from your work (gallerist, magazine photo editor, museum curator, photobook publisher, media company, advertising agency art buyer, licensing agency, in-house corporate curator, corporate art consultants and more).
  • Thursday afternoon during the new LOOK3 PITCH, these professionals will be joined by an expanded group of colleagues for scheduled meetings with artists to discuss their work in relation to particular businesses.

Exhibitions
“FOCUS ON PHOTOBOOKS” includes the Paris Photo-Aperture Foundation Photobook Awards Short List, Blurb Book Salon and The Photobook in Practice from the Indie Photobook Library.  All those registered can sign up to participate in our POP UP BOOK FAIR too!  There’s too much planned to list her, visit look3.org for the full schedule.

Free Community Events include a Print Share evening at the launch of the Festival (6/13), PDN 30’s Emerging Photographer Panel (6/14), an evening projection at Telos Pavilion (6/18), and FAMILY PHOTO DAY on Father’s Day (6/19) where family portraits will be taken and children can engage in activities related to photography.

For the full schedule visit: www.look3.org/schedule.

Passes are on sale now with “Early Bird” rates offered through April 15th at www.look3.org/admission.

STUDENTS: If you register by April 15 you can attend the full festival including all ticketed events for $200! Plan now to gather your friends and come to Charlottesville!

LOOK3-2016_Calendar

May 13 – July 5: Office Closed

May 13, 2016toJuly 5, 2016

MVS is in Charlottesville, Virginia through the end of June, the office will be closed during this time while her energies are fully dedicated to preparing for the LOOK3 Festival of the Photograph, June 13-19, 2016.  Join her at the Festival this year where they have a fantastic and diverse line up of photographers on the ticket and innovative educational programming for artists at all stages of their careers.  Details at www.look3.org.

MVS will resume scheduling meetings with clients in early July.  Requests for consultations will be scheduled in the order they were received.  As always, priority goes to existing clients.

May 7, NYC: Business of Photography Series 3 of 3: “Your Work, Your Brand”

May 7, 2016
11:00 amto6:00 pm

Business of Photography Series
Host: Aperture Foundation
Where: 547 West 27th Street, 4th Floor, New York, NY

Join Mary Virginia Swanson for one, two, or all three sessions of the Business of Photography workshop series. Participants can register for the seminars individually, or as a package of two or three, with a reduced price per session. Light refreshments and lunch will be provided.

Session 3: YOUR WORK, YOUR BRAND
Saturday, May 7, 2016, 11:00 AM – 6:00 PM

In today’s world, making meaningful contact with industry professionals is challenging. A photographer’s work may speak for itself, but how can you effectively present your work in a productive and memorable way? During this session, you will learn what components comprise a successful brand, and learn how combining and even integrating your print and social media tools can make the strongest first impression with your targeted audience. Registration ends Sunday, May 1.

Session 1: To Be Published, or Self-Publish?
Saturday, February 13, 2016, 11:00 AM – 6:00 PM

Session 2: Introduction to Multiple Markets
Saturday, April 23, 2016, 11:00 AM – 6:00 PM

Tuition
One session $250 | Two sessions $450 | Three sessions $650

Currently enrolled photography students and Aperture Members at the $250 level and above receive a 10% discount on workshop tuition. To learn more about becoming a member of Aperture, please visit: aperture.org/join.

To register for one or all of these classes visit: http://aperture.org/workshops-classes/swanson2016.

April 27-28, Palm Springs: MVS Presenting at Palm Springs Photo Festival

April 27, 2016toApril 28, 2016

Palm Springs Photo Festival

Securing Support for Your Long Term Projects
Wednesday, April 27, 3:15–4:45
Price: $95

“Mary Virginia Swanson will describe the path to successful fundraising to support the completion and subsequent publication & exhibition of your photography projects.  She will help artists understand how to conduct effective research and connect with like-minded individuals, organization and foundations who share a passion for their subject. The types of monetary grants available through corporate & private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations, and sponsorship. Ms. Swanson will share resources for fundraising and describe her research methodology.”  Register here.

The PSPF Book Publishing Workshop
An all-day workshop with a rotating faculty, culminating in our Your Photobook: Finding a Publisher seminar.
Thursday, April 28, 8:00 AM – 4:45 PM
Price: $375

“Getting a book published is one of the priorities of most photographers today, but there is much more to know before that can happen. PSPF is proud to present its first all-day book publishing workshop in which a rotating faculty of book publishers, designers and others will discuss their process.  Rotating Faculty will include:

8:00am – 9:00am Mary Virginia Swanson, Consultant, Author
9:00am – 10:00am Jessica Fuller, Senior Editor, Rizzoli International Publications, Inc.
10:00am – 11:00am Michelle Dunn Marsh, Publisher, Minor Matters Books
11:00am – 12:00pm Michael Itkoff, Co-founder, Daylight Books
– Lunch Break –
1:00pm –   2:00pm Marta Hallett, Publisher, Gliteratti Books
2:00pm –   3:00pm Paul Schiek, TBW Books

Attendees from this workshop will finish the afternoon in the Your PhotoBook: Finding a Publisher with Michelle Dunn Marsh seminar.”   Click here for further details and to register.

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