MVS On the Road

To learn from MVS, attend one of her public appearances listed below, or attend one of her upcoming workshops. If you are considering meeting privately with MVS, know that she frequently adds a day or two to the agenda of her personal appearances around the country to work with photographers (priority given to existing clients).

New in 2019: When I am at my home office in Tucson, consultation availability for new and existing clients will be Wednesday & Thursdays, 7:00 AM to 4:00 PM MST. Existing clients will also have consultation availability Monday, Tuesday, Friday at 4:00-6:00 PM MST.

October 15th, Portland, OR: Lecture by MVS “The Life of a Photographic Project: From Concept to Audience”

October 15, 2019
5:30 pmto7:30 pm

“The Life of a Photographic Project: From Concept to Audience”
Tuesday, October 15, 2019, 5:30-7:30 PM
Portland Art Museum, Whitsell Auditorium
Fee: $20 for ASMP Members, OPPA/PPA Members, Blue Sky Gallery Members | $50 for non-members | FREE for students with valid ID. Register here.

When an idea for a project crystallizes and the passion to produce new work consumes us, artists begin a journey unlike any other. Understanding your desired audience and the impact of your project are critical to achieving the expectations and results you desire.

Ensuring the success of your next big photography project begins here.

Mary Virginia Swanson, will walk us through recommended steps to ensure your project has the strongest possibility of sponsorship, exhibitions and publications.  Topics Include:

  • Developing project concept and defining audience.
  • Identifying / establishing relationships with sponsors, collaborators and venues.
  • Researching / testing production materials appropriate to desired audience.
  • Defining marketing strategies to share work in production with industry professionals.
  • Expand presence to print, web and social media platforms through which to share the project content.

This event is co-sponsored by the ASMP Oregon Chapter and the Portland Art Museum’s Photography Council.

October 14 & 15, Portland, OR: MVS Available for Consultations (one session available)

October 14, 2019toOctober 15, 2019

If you have worked with Ms. Swanson in the past, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.

MVS will be available for a limited number of consultations while visiting Portland, Oregon.

If this would be your initial consultation, please visit “Mentoring with MVS” and follow the links to submit a client fact sheet; upon receipt she will be in touch with you to schedule your initial consultation.

Sessions are confirmed in the order requests are received.

October 5 & 6, Washington, DC: MVS Available for Consultations

October 5, 2019toOctober 6, 2019

If you have worked with Ms. Swanson in the past, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.

If this would be your initial consultation, please visit “Mentoring with MVS” and follow the links to submit a client fact sheet; upon receipt she will be in touch with you to schedule your initial consultation.

MVS will be available for a limited number of consultations while visiting Philadelphia, Pennsylvania. Sessions are confirmed in the order requests are received.

October 2 & 3, Philadelphia: MVS Available for Consultations

October 2, 2019toOctober 3, 2019

If you have worked with Ms. Swanson in the past, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.

MVS will be available for a limited number of consultations while visiting Philadelphia, Pennsylvania.

If this would be your initial consultation, please visit “Mentoring with MVS” and follow the links to submit a client fact sheet; upon receipt she will be in touch with you to schedule your initial consultation.

Sessions are confirmed in the order requests are received.

August 14-16, Dallas: MVS Available for Consultations

August 14, 2019toAugust 16, 2019

MVS will be available for a limited number of consultations while visiting Dallas, Texas.

If you have worked with Ms. Swanson in the past, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.

If this would be your initial consultation, please visit “Mentoring with MVS” and follow the links to submit a client fact sheet; upon receipt she will be in touch with you to schedule your initial consultation.

Sessions are confirmed in the order requests are received.

August 2–4, Minneapolis: MVS Available for Consultations

August 2, 2019toAugust 4, 2019

MVS will be available for a limited number of consultations while visiting Minneapolis, Minnesota.

If you have worked with Ms. Swanson in the past, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.

If this would be your initial consultation, please visit “Mentoring with MVS” and follow the links to submit a client fact sheet; upon receipt she will be in touch with you to schedule your initial consultation.

Sessions are confirmed in the order requests are received.

July 28 – Aug 1, Bayfield, WI Workshop: “Presenting & Promoting Your Photographs: A Four Day Intensive”

July 28, 2019toAugust 1, 2019

Presenting & Promoting Your Photographs: A Four Day Intensive

WHERE: Bayfield, Wisconsin at Wild Rice Retreat
WHO: Intended for advanced level photographers.
TUITION: $675 + $45 Materials Fee +  Lodging & Meals Package

“In this comprehensive workshop, respected advisor Mary Virginia Swanson will provide participants with a broad overview of the market for fine photographs today.  Through information provided in illustrated lectures and examples of “best practices”, Mary Virginia will impart a wealth of information on the path to finding a receptive audience for your work.  Interested participants are also encouraged to learn more and consider attending Doug Beasley: The Emotional Landscape July 24 – 28, 2019.

Topics covered:

  • effectively editing your work to its strengths
  • understanding grants and other sponsorships to complete projects
  • gaining awareness on finding public, private and institutional collections that are most likely interested in your subject(s)
  • identifying and maximizing every exhibition opportunity
  • assessing retail vs online sales environments, as well as appropriate editorial and licensing placements
  • strategizing marketing your work to its targeted audience in print, online and through social media platforms
  • determining whether investing in competitions and/or portfolio review events will be an asset to your path to those who can make a difference in your career

In addition, Mary Virginia will allocate time to work individually with each participate to discuss their project and prioritize their ‘next steps’ (all students are encouraged to observe and learn from the examples of others).

Our unique classroom environment offers us a rarified learning space in which to consume a wealth of information from an expert in the field and participate in daily dialogue with like-minded practitioners.

For further details and to register for this workshop, visit Wild Rice retreat’s website here.

July 22, Chicago: MVS Available for Consultations

July 22, 2019

MVS will be available for a limited number of consultations while visiting Chicago, Illinois.

If you have worked with Ms. Swanson in the past, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.

If this would be your initial consultation, please visit “Mentoring with MVS” and follow the links to submit a client fact sheet; upon receipt she will be in touch with you to schedule your initial consultation.

Sessions are confirmed in the order requests are received.

June 19 – July 20, Tucson: MVS Available for Consultations

June 19, 2019toJuly 20, 2019

MVS will be available for a limited number of consultations while at home in Tucson, Arizona.

If you have worked with Ms. Swanson in the past, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.

If this would be your initial consultation, please visit “Mentoring with MVS” and follow the links to submit a client fact sheet; upon receipt she will be in touch with you to schedule your initial consultation.

Sessions are confirmed in the order requests are received.

June 10–14, Ephraim, UT Workshop: “Finding Your Audience: An Introduction to Marketing Your Photographs”

June 10, 2019toJune 14, 2019

Finding Your Audience: An Introduction to Marketing Your Photographs

WHERE: Ephraim College, Ephraim, UT hosted by Summer Snow Visual Arts Workshops

TUITION: $395 + classroom fees

In this workshop Mary Virginia Swanson will provide a broad overview of today’s markets for photography, including the fine print collecting arena, and placement of work in the editorial and commercial licensing markets.

Through comprehensive lectures and visual examples, Swanson will discuss the path to finding your audience from concept to execution, presentation and marketing decisions, and sharing your work in exhibition or publication formats. Sponsorship and funding will be addressed, as well as the realities of being published and self-publishing photography books today.

Each student will also have a private meeting with Swanson focusing on their specific projects.

Students should bring their work in print form and a broader selection of work in smaller proof prints or edited digital files.

Level: Intermediate and Advanced; applicants should be committed to success with their photographs and be working towards fine craftsmanship.”

For further details and to register for this workshop, visit Snow College’s website here.

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