MVS On the Road

As of September 2015, MVS will not begin any new private mentoring relationships. To learn from her, please attend one of her public appearances listed below or attend one of her workshops.

February 7, 17 & 18: Virginia Lecture Series on Multiple Markets

February 7, 2016toFebruary 18, 2016

Understanding the Value of Your Work Within Multiple Markets

Hosted by LOOK3 Festival of the Photograph
All lectures are free and open to the public.

One of the most exciting recent developments for photographers is the growth of new markets for their work. Whether a fine print is shown in a museum setting or in a corporate office, reproduced as book cover illustration, or featured within product advertising, the value of that photograph is different for each buyer.

Mary Virginia Swanson, Executive Director of LOOK3 will discuss how to identify and introduce yourself to new buyers of images who are most likely to respond to the style/content of your work as well as assessing the value of your work to that market.
(PDF with this information here.)

At LOOK3’s headquarters in Charlottesville
Sunday, February 7, 2016, 11:30 AM – 1:00 PM

CitySpace on the Downtown Mall
100 5th Street, NE
Charlottesville, VA 22902 [map]
On-street parking is unrestricted on Sunday. Market Street Parking Garage (504 E. Market Street) is in the same building and will open at 11:00 AM the day of the lecture.

At Old Dominion University in Norfolk
Wednesday, February 17, 2016, 3:00 – 4:30 PM

Old Dominion University
Hixon Art Building, Room 2011
1029 47th Street
Norfolk, VA  23529 [map]
The Hixon Art Building is directly East of the Barry Art Building.
Parking is available in the Ted Constant Center Parking Lot on 45th Street, between Hampton Blvd. & Monarch Way.

At Virginia Commonwealth University in Richmond
Thursday, February 18, 2016, 3:00 – 4:30 PM

VCU Arts Depot, 2nd Floor
814 West Broad Street
Richmond, VA 23284 [map]
There is a parking ramp 2 blocks away on the corner of Broad and Shafer.

February 13, NYC: Business of Photography Series 1 of 3: “To Be Published, or Self-Publish?”

February 13, 2016
11:00 amto6:00 pm

Business of Photography Series
Host: Aperture Foundation
Where: 547 West 27th Street, 4th Floor, New York, NY

Join Mary Virginia Swanson for one, two, or all three sessions of the Business of Photography workshop series. Participants can register for the seminars individually, or as a package of two or three, with a reduced price per session. Light refreshments and lunch will be provided.

Session 1: TO BE PUBLISHED, OR SELF-PUBLISH?
Saturday, February 13, 2016, 11:00 AM – 6:00 PM

A publication featuring your photographs can be your most valuable marketing tool when introducing your work to influential industry professionals. The print-on-demand revolution has opened up new publishing possibilities; it has never been easier or more affordable to produce and market a book of your photographs. Traditional publishing provides your project with a specialized team with experience in design, production, marketing, and distribution systems, while in a self-publishing scenario, you can create the book you envision, but without the input and publishing house expertise. Which scenario is best for you?

In this Saturday seminar for artists who wish to bring their work to book form, Swanson will discuss both traditional and self-publishing avenues, toward helping to determine the pros and cons of each path. This richly illustrated seminar introduces the publishing process from conception through to marketing and beyond, and will enlighten those considering producing an introductory brochure, exhibition catalogue, or monograph. Registration ends Sunday, February 7.

Session 2: Introduction to Multiple Markets
Saturday, April 23, 2016, 11:00 AM – 6:00 PM

Session 3: Your Work, Your Brand
Saturday, May 7, 2016, 11:00 AM – 6:00 PM

Tuition
One session $250 | Two sessions $450 | Three sessions $650

Currently enrolled photography students and Aperture Members at the $250 level and above receive a 10% discount on workshop tuition. To learn more about becoming a member of Aperture, please visit: aperture.org/join.

To register for one or all of these classes visit: http://aperture.org/workshops-classes/swanson2016.

February 25, Tucson: Understanding the Value of Your Work Within Multiple Markets

February 25, 2016
6:30 pmto8:30 pm

ASMP Arizona Tucson
Understanding the Value of Your Work Within Multiple Markets

Thursday, February 25, 2016
6:30 Social hour with light refreshments
7:00 Lecture with Q&A and a discussion to follow

One of the most exciting recent developments for photographers is the growth of new markets for their work.  The value of their work is different for each buyer.  In this seminar, Swanson will demystify new markets within today’s diverse photography marketplace and assess the role photography plays within them.  She will discuss how to identify new buyers of images and the most effective approaches when introducing oneself and considerations for which artists must be mindful when taking their artwork across multiple markets.

Free for all students with school ID
$10 for ASMP members | $20 for non-members
RSVP is required by February 20 to martha@marthalochertphotography.com.

650 N. 6th Avenue (southeast corner of 6th Ave & 4th St)
Martha Lochert Photography in the Balfour Walker / Chris Mooney Photo Studios
Parking in dirt lot SE of building or along curb, carpool when possible.

Click here to download the flier for this event (PDF).

March 10-13 SPE in Las Vegas: Student Seminar & Sponsorship Lecture

March 10, 2016toMarch 13, 2016

Society for Photographic Education National Conference
Las Vegas, Nevada, March 10-13, 2016

2016 Student Seminar*
Thursday, March 10th, 9:00 AM – 12:00 PM

Back by popular demand, this year’s student volunteer/scholarship seminar will graciously and enthusiastically introduce participants to the SPE community while providing insight into careers in photography that emphasize education, networking, career choices, opportunities for artists, activism, and professional practices. This intensive workshop focuses on strategies for preparing yourself for life as an artist in today’s economy. Discussions will address structures for making work, creating networks and getting your work into the public arena, print sales, licensing existing work, and securing commissions to create new work for clients.

*This seminar is only open to volunteers and scholarship recipients.  For information about volunteering at this year’s National Conference, click here.

Securing Support for Your Long-Term Projects
Saturday, March 12th, 11:00–11:45 AM

Mary Virginia Swanson will describe the path to successful fundraising to support the completion and subsequent publication & exhibition of your photography projects. She will help artists understand how to conduct effective research and connect with like-minded individuals, organization and foundations who share a passion for their subject. The types of monetary grants available through corporate & private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations, and sponsorship. Ms. Swanson will describe her research methodology and share resources for gaining knowledge on fundraising.

Conference registration is require to attend this lecture, details here.

March 16, Houston: FotoFest Professional Development Seminars with MVS

March 16, 2016
9:00 amto5:00 pm

FotoFest Professional Development Seminars
Free for Meeting Place Participants; $50 General Admission; $25 Student Rate / seminar.

To Be Published, or Self-Publish?
9:00 AM – 1:00 PM

The print-on-demand revolution has opened up new publishing possibilities for photographers; it has never been easier or more affordable to produce and market a book of your photographs. The traditional publishing path has the advantage of a highly specialized team that brings experience with design, production, marketing and distribution systems to the table. In a self-publishing scenario you can create exactly the book you envision, but without the input and expertise of seasoned professionals at a publishing house. Which scenario is best for you?

In this presentation, Mary Virginia Swanson will discuss both avenues to publishing and help participants determine the pros/cons of each.  Swanson will share resources from her acclaimed title with coauthor Darius Himes, Publish Your Photography Book (Princeton Architectural Press, Revised and Updated 2014).

The seminar will be followed by a panel discussion with publishing industry leaders. Panelists include Luis Delgado, Director of Malulu Editions; Rania Matar, Photographic Artist; and Rixon Reed, Founder and Director of photo eye.  To register click here.

Securing Support for Your Long-Term Projects
2:30 – 5:00 PM

Many photographers engage in creative projects that live within them for years, continuing work on them as funding allows, while others are intent on finishing a specific project that requires travel or other resources for completion.  No matter what the parameters are for growing and concluding your project, securing time and support on many levels is essential. (MARTA – start here for shorter version): In this seminar, Mary Virginia Swanson will describe the path to successful fundraising to support the completion and subsequent publication & exhibition of your photography projects.  She will help artists understand how to conduct effective research and connect with like-minded individuals, organization and foundations who share a passion for their subject. The types of monetary grants available through corporate & private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations, and sponsorship.  Throughout the lecture, Ms. Swanson will share resources for fundraising and describe her research methodology to secure financial support for your photography project to reach the broadest possible audience.

Seminar followed by a panel discussion with photographic artists experienced with securing long term project funding. Panelists include Jamey Stillings, and Debi CornwallTo register click here.

April 23, NYC: Business of Photography Series 2 of 3: “Introduction to Multiple Markets”

April 23, 2016
11:00 amto6:00 pm

Business of Photography Series
Host: Aperture Foundation
Where: 547 West 27th Street, 4th Floor, New York, NY

Join Mary Virginia Swanson for one, two, or all three sessions of the Business of Photography workshop series. Participants can register for the seminars individually, or as a package of two or three, with a reduced price per session. Light refreshments and lunch will be provided.

Session 2: INTRODUCTION TO MULTIPLE MARKETS
Saturday, April 23, 2016, 11:00 AM – 6:00 PM

One of the most exciting recent developments for photographers is the growth of new markets for their work. Whether a fine print is shown in a museum or in a corporate office, reproduced as a book cover illustration or featured in product advertising, the value of that photograph is different for each buyer. In this seminar, Swanson will provide an overview of the opportunities for, and the value of, your work within today’s diverse photography marketplace. Registration ends, Sunday, April 17.

Session 3: Your Work, Your Brand
Saturday, May 7, 2016, 11:00 AM – 6:00 PM

Session 1: To Be Published, or Self-Publish?
Saturday, February 13, 2016, 11:00 AM – 6:00 PM

Tuition
One session $250 | Two sessions $450 | Three sessions $650

Currently enrolled photography students and Aperture Members at the $250 level and above receive a 10% discount on workshop tuition. To learn more about becoming a member of Aperture, please visit: aperture.org/join.

To register for one or all of these classes visit: http://aperture.org/workshops-classes/swanson2016.

May 7, NYC: Business of Photography Series 3 of 3: “Your Work, Your Brand”

May 7, 2016
11:00 amto6:00 pm

Business of Photography Series
Host: Aperture Foundation
Where: 547 West 27th Street, 4th Floor, New York, NY

Join Mary Virginia Swanson for one, two, or all three sessions of the Business of Photography workshop series. Participants can register for the seminars individually, or as a package of two or three, with a reduced price per session. Light refreshments and lunch will be provided.

Session 3: YOUR WORK, YOUR BRAND
Saturday, May 7, 2016, 11:00 AM – 6:00 PM

In today’s world, making meaningful contact with industry professionals is challenging. A photographer’s work may speak for itself, but how can you effectively present your work in a productive and memorable way? During this session, you will learn what components comprise a successful brand, and learn how combining and even integrating your print and social media tools can make the strongest first impression with your targeted audience. Registration ends Sunday, May 1.

Session 1: To Be Published, or Self-Publish?
Saturday, February 13, 2016, 11:00 AM – 6:00 PM

Session 2: Introduction to Multiple Markets
Saturday, April 23, 2016, 11:00 AM – 6:00 PM

Tuition
One session $250 | Two sessions $450 | Three sessions $650

Currently enrolled photography students and Aperture Members at the $250 level and above receive a 10% discount on workshop tuition. To learn more about becoming a member of Aperture, please visit: aperture.org/join.

To register for one or all of these classes visit: http://aperture.org/workshops-classes/swanson2016.

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