MVS On the Road
As of September 2015, MVS will not begin any new private mentoring relationships. To learn from her, please attend one of her public appearances listed below or attend one of her workshops.
February 13, NYC: Business of Photography Series 1 of 3: “To Be Published, or Self-Publish?”
|February 13, 2016|
|11:00 am||to||6:00 pm|
Business of Photography Series
Host: Aperture Foundation
Where: 547 West 27th Street, 4th Floor, New York, NY
Join Mary Virginia Swanson for one, two, or all three sessions of the Business of Photography workshop series. Participants can register for the seminars individually, or as a package of two or three, with a reduced price per session. Light refreshments and lunch will be provided.
Session 1: TO BE PUBLISHED, OR SELF-PUBLISH?
Saturday, February 13, 2016, 11:00 AM – 6:00 PM
A publication featuring your photographs can be your most valuable marketing tool when introducing your work to influential industry professionals. The print-on-demand revolution has opened up new publishing possibilities; it has never been easier or more affordable to produce and market a book of your photographs. Traditional publishing provides your project with a specialized team with experience in design, production, marketing, and distribution systems, while in a self-publishing scenario, you can create the book you envision, but without the input and publishing house expertise. Which scenario is best for you?
In this Saturday seminar for artists who wish to bring their work to book form, Swanson will discuss both traditional and self-publishing avenues, toward helping to determine the pros and cons of each path. This richly illustrated seminar introduces the publishing process from conception through to marketing and beyond, and will enlighten those considering producing an introductory brochure, exhibition catalogue, or monograph. Registration ends Sunday, February 7.
Session 2: Introduction to Multiple Markets
Saturday, April 23, 2016, 11:00 AM – 6:00 PM
Session 3: Your Work, Your Brand
Saturday, May 7, 2016, 11:00 AM – 6:00 PM
One session $250 | Two sessions $450 | Three sessions $650
Currently enrolled photography students and Aperture Members at the $250 level and above receive a 10% discount on workshop tuition. To learn more about becoming a member of Aperture, please visit: aperture.org/join.
To register for one or all of these classes visit: http://aperture.org/workshops-classes/swanson2016.
February 7, 17 & 18: Virginia Lecture Series on Multiple Markets
|February 7, 2016||to||February 18, 2016|
Hosted by LOOK3 Festival of the Photograph
All lectures are free and open to the public.
One of the most exciting recent developments for photographers is the growth of new markets for their work. Whether a fine print is shown in a museum setting or in a corporate office, reproduced as book cover illustration, or featured within product advertising, the value of that photograph is different for each buyer.
Mary Virginia Swanson, Executive Director of LOOK3 will discuss how to identify and introduce yourself to new buyers of images who are most likely to respond to the style/content of your work as well as assessing the value of your work to that market.
(PDF with this information here.)
At LOOK3’s headquarters in Charlottesville
Sunday, February 7, 2016, 11:30 AM – 1:00 PM
CitySpace on the Downtown Mall
100 5th Street, NE
Charlottesville, VA 22902 [map]
On-street parking is unrestricted on Sunday. Market Street Parking Garage (504 E. Market Street) is in the same building and will open at 11:00 AM the day of the lecture.
At Old Dominion University in Norfolk
Wednesday, February 17, 2016, 3:00 – 4:30 PM
Old Dominion University
Hixon Art Building, Room 2011
1029 47th Street
Norfolk, VA 23529 [map]
The Hixon Art Building is directly East of the Barry Art Building.
Parking is available in the Ted Constant Center Parking Lot on 45th Street, between Hampton Blvd. & Monarch Way.
At Virginia Commonwealth University in Richmond
Thursday, February 18, 2016, 3:00 – 4:30 PM
VCU Arts Depot, 2nd Floor
814 West Broad Street
Richmond, VA 23284 [map]
There is a parking ramp 2 blocks away on the corner of Broad and Shafer.
January 19-24, 2016: Finding Your Audience: MVS Master Class
|January 19, 2016||to||January 24, 2016|
Offered in Tucson, Arizona, this workshop is designed for photographers who have begun to present their work to targeted audiences, with career strategy at the core of our discussions. Photographers will gain a deeper and broader understanding of today’s print collecting, licensing and publication markets and more in this advanced workshop.
Participants benefit a great deal from the experience of others. Artists accepted to this workshop will be expected to share their professional experiences with the class.
A portfolio of images and overview of professional experience will be reviewed for consideration of participation.
Learn details on submitting applications here.
January 12, Washington, DC: MVS Presenting “Securing Support for Your Long-Term Personal Projects”
|January 12, 2016|
Securing Support for Your Long-Term Personal Projects
Doors at 6:30, lecture begins at 7:00, RSVP required
Mary Virginia Swanson will delineate and explain steps to successful fundraising to support completion, publication and exhibition of your photography projects. She will help artists understand how to conduct effective research and connect with like-minded individuals and organization that share a passion for the subject. Types of financial grants available through corporate & private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations, and sponsorship. Ms. Swanson will describe her research methodology and share resources for gaining knowledge on fundraising.
The Frances and Armand Hammer Auditorium
Corcoran School of the Arts and Design at George Washington University
500 17th Street NW,Washington, DC 20006 [map]
December 20, NYC: MVS Available for Consultations
|December 20, 2015|
MVS will be available for a limited number of in-person consultations with existing clients while in New York City. If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at email@example.com to schedule a session. Sessions are confirmed in the order requests are received.
December 10-13, New Orleans: MVS participating in PhotoNOLA
|December 10, 2015||to||December 13, 2015|
MVS will be participating in the 10th Annual PhotoNOLA Festival in New Orleans.
PhotoNOLA Education Day: Your Work/Your Brand: Towards Building Professional Relationships
Thursday, December 10, 2015, 9:00 AM – 1:00 PM
Registration: $40 in advance/ $50 at the door
“In today’s world, making meaningful contact with industry professionals is challenging. Of course your work speaks for itself, but how can you effectively present your work in a productive and memorable way?
In this seminar, you will learn what components comprise a successful brand, and learn how combining and even integrating your print and social media tools can make the strongest first impression with your targeted audience.
Participants will learn about establishing brand identity from celebrated designer, Tom Varsico, and hear first hand from photographers Frank Relle and Eliot Dudik about their experiences putting their brand to work for them. Lastly a panel of industry professionals will share with the audience which means of presenting your work in a memorable manner are best for their respective business. A publisher, gallery director, museum curator and magazine editor will each offer insights into best practices for catching – and holding – the eyes of key decision makers.
David Chickey, Publisher, Radius Books
Elizabeth Krist, Senior Photo Editor, National Geographic Magazine
Maja Orsic, Director, Robert Klein Gallery
Drew Sawyer, Curator of Photography, Columbus Museum of Art
Mary Virginia Swanson will serve as host for the 2015 education day, and will lead with a introductory visual presentation on the value of brand clarity for artists; she will also moderate the closing Industry Panel.
This workshop is presented with support from Santa Fe Photographic Workshops.”
October 23, NYC: MVS Presenting at PhotoPlus Expo
|October 23, 2015|
|4:30 pm||to||6:30 pm|
Javits Convention Center, New York City
“Many photographers engage in creative projects that live within them for years, continuing work on them as funding allows. Securing time and support on many levels is essential. In this seminar, Mary Virginia Swanson will describe the path to successful fundraising to support the completion and subsequent publication and exhibition of your photography projects. She will help artists understand how to research and connect with like-minded individuals, organizations and foundations who share a passion for your subject. The types of monetary grants available through corporate and private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations and sponsorship. Swanson will share fundraising resources and describe her research methodology to secure financial support, allowing your photography project to reach the broadest possible audience.” Class ID: FC4
Registration is required to attend. Visit www.photoplusexpo.com for details.
October 17, NYC: MVS Available for Consultations
|October 17, 2015|
MVS will be available for a limited number of in-person consultations with existing client while in New York City. If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at firstname.lastname@example.org to schedule a session. Sessions are confirmed in the order requests are received.
September 24-26, Oklahoma City: MVS is Featured Speaker at SPE South Central Conference
|September 25, 2015|
MVS will be participating in the South Central Regional conference of the Society for Photographic Education, hosted by the University of Oklahoma September 24 – 26th, 2015. For complete conference details visit this website; conference registration is required for attendance.
NOTE: Non-SPE Members are welcome to attend, with full conference ($85), one-day ($30) or single event ($15) passes available; non-member student conference passes are $65.
She will presenting two lectures:
Sustaining Your Long-Term Project: Fundraising, Sponsorship & Creative Focus
Friday, September 25, 11:00-12:00
“Many photographers engage in creative projects that live within them for years, continuing work on them as funding allows, while others are intent on finishing a specific project that requires travel or other resources for completion. No matter what the parameters are for growing and concluding your project, securing time and support on many levels is essential. In this seminar, Mary Virginia Swanson will describe the path to successful fundraising to support the completion and subsequent publication & exhibition of your photography projects. She will help artists understand how to research and connect with like-minded individuals, organization and foundations who share a passion for your subject. The types of monetary grants available through corporate & private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations, and sponsorship. Throughout the seminar, Ms. Swanson will share resources for fundraising and describe her research methodology to secure financial support for your photography project to reach the broadest possible audience.”
Understanding the Value of Your Work in Multiple Markets
Friday, September 25, 3:00 – 4:00
“One of the most exciting recent developments for photographers is the growth of new markets for their work. It is increasingly common to see photographs made by collectible artists step beyond their gallery’s walls to be featured as illustration within powerful graphic design. Whether a fine print is shown in a museum setting or in a corporate office, reproduced as book cover illustration or featured within product advertising, the value of that photograph is different for each buyer. In this seminar, noted author/educator Mary Virginia Swanson will demystify new markets and assess the role photography plays within them. She will discuss how to identify new buyers of images who are likely to respond to the style/content of your work, and the most effective approaches when introducing yourself and your photography. Swanson will guide you in assessing the value of your work within today’s diverse photography marketplace, and coach you on considerations artists must be mindful of when taking their artwork across multiple markets.”
September 12 & 19, NYC: 2-Day Aperture Workshop “Securing Support for Your Long-Term Project”
|September 12, 2015||to||September 19, 2015|
Join Mary Virginia Swanson for a two-part workshop designed for photographers who would like to learn how to secure funding for a long-term personal project through drafting a successful proposal and budget, as well as learn how to build awareness for that project. The workshop will also explore various types of funding, as well as different approaches to expanding your audience.
On the first day, Swanson will present an extensive illustrated lecture, which provides an overview of public, private, and corporate support; the role of a fiscal agent; and how to navigate funding data. In addition, participants will learn about the importance of broadening awareness for their projects via public presentations, websites, and print and social-media marketing. At the end of the first session, participants will be assigned the task of producing a statement about their project, a budget, and a short list of potential funding sources.
During the second session, the group will discuss each participant’s project documents. The websites of each participant will be projected for discussion on enhancing project presence. Lunch will be served both days.
Tuition: $500 ($450 for currently enrolled photography students and Aperture Members at the $250 level and above).
For more information and to register visit www.aperture.org/workshops-classes/swanson2015.