MVS On the Road

To learn from MVS, attend one of her public appearances listed below, or attend one of her upcoming workshops. If you are considering meeting privately with MVS, know that she frequently adds a day or two to the agenda of her personal appearances around the country to work with photographers (priority given to existing clients).

New in 2019: When I am at my home office in Tucson, consultation availability for new and existing clients will be Wednesday & Thursdays, 7:00 AM to 4:00 PM MST. Existing clients will also have consultation availability Monday, Tuesday, Friday at 4:00-6:00 PM MST.

May 3-27, NYC MVS Available for Consultations

May 3, 2019toMay 27, 2019

MVS will be available for a limited number of consultations while in New York City.

If you have worked with Ms. Swanson in the past, please feel free to contact her directly at to schedule a session.

If this would be your initial consultation, please visit “Mentoring with MVS” and follow the links to submit a client fact sheet; upon receipt she will be in touch with you to schedule your initial consultation.

Sessions are confirmed in the order requests are received.

May 5–11, NYC Workshop: “Your Work and Its Audience: Making the Match”

May 5, 2019toMay 11, 2019

Your Work and Its Audience: Making the Match

Mary Virginia Swanson & Special Guests
Hosted by La Luz Workshops

“As artists, we derive great joy from bringing a personal project to completion. Sharing that work with others completes the creative cycle.

In this workshop participants will gain insights from a diverse range of industry experts on advancing their project towards targeted presentation. This includes researching your topic and finding its audience, working to edit a project to its strengths and present it to potential venues, publishers and other constituencies.”

For photographers serious about their creative practice and who wish to take their work to the next level. Limited to 15 students.
Acceptance by application and portfolio only, details below.  Application deadline extended to January 28.

Full details about this workshop are here.

June 10–14, Ephraim, UT Workshop: “Finding Your Audience: An Introduction to Marketing Your Photographs”

June 10, 2019toJune 14, 2019

Finding Your Audience: An Introduction to Marketing Your Photographs

WHERE: Ephraim College, Ephraim, UT hosted by Summer Snow Visual Arts Workshops

TUITION: $395 + classroom fees

In this workshop Mary Virginia Swanson will provide a broad overview of today’s markets for photography, including the fine print collecting arena, and placement of work in the editorial and commercial licensing markets.

Through comprehensive lectures and visual examples, Swanson will discuss the path to finding your audience from concept to execution, presentation and marketing decisions, and sharing your work in exhibition or publication formats. Sponsorship and funding will be addressed, as well as the realities of being published and self-publishing photography books today.

Each student will also have a private meeting with Swanson focusing on their specific projects.

Students should bring their work in print form and a broader selection of work in smaller proof prints or edited digital files.

Level: Intermediate and Advanced; applicants should be committed to success with their photographs and be working towards fine craftsmanship.”

For further details and to register for this workshop, visit Snow College’s website here.

July 28 – Aug 1, Bayfield, WI Workshop: “Presenting & Promoting Your Photographs: A Four Day Intensive”

July 28, 2019toAugust 1, 2019

Presenting & Promoting Your Photographs: A Four Day Intensive

WHERE: Bayfield, Wisconsin at Wild Rice Retreat
WHO: Intended for advanced level photographers.
TUITION: $675 + $45 Materials Fee +  Lodging & Meals Package

“In this comprehensive workshop, respected advisor Mary Virginia Swanson will provide participants with a broad overview of the market for fine photographs today.  Through information provided in illustrated lectures and examples of “best practices”, Mary Virginia will impart a wealth of information on the path to finding a receptive audience for your work.  Interested participants are also encouraged to learn more and consider attending Doug Beasley: The Emotional Landscape July 24 – 28, 2019.

Topics covered:

  • effectively editing your work to its strengths
  • understanding grants and other sponsorships to complete projects
  • gaining awareness on finding public, private and institutional collections that are most likely interested in your subject(s)
  • identifying and maximizing every exhibition opportunity
  • assessing retail vs online sales environments, as well as appropriate editorial and licensing placements
  • strategizing marketing your work to its targeted audience in print, online and through social media platforms
  • determining whether investing in competitions and/or portfolio review events will be an asset to your path to those who can make a difference in your career

In addition, Mary Virginia will allocate time to work individually with each participate to discuss their project and prioritize their ‘next steps’ (all students are encouraged to observe and learn from the examples of others).

Our unique classroom environment offers us a rarified learning space in which to consume a wealth of information from an expert in the field and participate in daily dialogue with like-minded practitioners.

For further details and to register for this workshop, visit Wild Rice retreat’s website here.


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