MVS On the Road

*To book a consultation session in any of the cities announced below, please fill out the client fact sheet.

November 15, New Orleans: Lecture by MVS “YOUR EXHIBITION, THE VENUE and ITS AUDIENCE”

November 15, 2014
2:00 pmto4:00 pm

New Orleans Photo Alliance
YOUR EXHIBITION, THE VENUE and ITS AUDIENCE: Considerations for Planning a Successful Exhibition

“Exhibiting your work is an exciting experience for all artists. But until you have the opportunity to present your work to the public, how can you understand the strategic and practical steps towards mounting a successful exhibition?

Whether your exhibition is being hosted at a public space or private venue, all artists should consider the audience that venue engages and work strategically to ensure a strong collaboration with its community.

In this illustrated seminar, Mary Virginia Swanson helps artists understand the issues of presentation, publicity, audience engagement through educational offerings, the value of producing an accompanying online/print publication and much more.

Artists attending this presentation will gain a broad awareness of the exhibition experience.”

Registration: $5 General Admission / Free for NOPA members, RSVP HERE.

Cathedral Creative Studios
527 Julia Street, New Orleans, LA 70130

October 25-26, San Diego: MVS Available for Consultations

October 25, 2014toOctober 26, 2014

MVS will be available for a limited number of in-person consultations while in San Diego for the Medium Festival of Photography.  If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at assistant@mvswanson.com to schedule a session.  Please read “How We Work Together” and complete the Client Fact Sheet if this will be your initial consultation. Sessions are confirmed in the order requests are received.

December 22 – January 5: Office Closed for the Holidays

December 22, 2014toJanuary 5, 2015

Email access will be limited while we are closed for the holidays.  For consultation or other inquiries please write to Kelsey Vance at assistant@mvswanson.com, your request will be answered in the order it was received.

January 30 – February 1, Los Angeles: MVS Available for Consultations

January 30, 2015toFebruary 1, 2015

MVS will be available for a limited number of in-person consultations while in Los Angeles for the LA Art Book Fair.  If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at assistant@mvswanson.com to schedule a session.  Please read “How We Work Together” and complete the Client Fact Sheet if this will be your initial consultation. Sessions are confirmed in the order requests are received.

November 20 – December 1, Tucson: MVS Available for Consultations

November 20, 2014toDecember 1, 2015

MVS will be available for a limited phone and number of in-person consultations while home in Tucson (MST).  If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at assistant@mvswanson.com to schedule a session.  Please read “How We Work Together” and complete the Client Fact Sheet if this will be your initial consultation. Sessions are confirmed in the order requests are received.

October 3-5, Denver: MVS Available for Consultations

October 3, 2014toOctober 5, 2014

MVS will be available for a limited number of in-person consultations while in Denver, Colorado.  If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at assistant@mvswanson.com to schedule a session.  Please read “How We Work Together” and complete the Client Fact Sheet if this will be your initial consultation. Sessions are confirmed in the order requests are received.

October 23, San Diego: “Best Practices for Artists” Free Lecture at Medium Festival

October 23, 2014
1:30 pmto2:30 pm

Medium Festival of Photography
Lecture by MVS: Best Practices for Artists

“From the business of making images to the business of selling images, artists engage in a wide range of professional scenarios.

In this one-hour presentation, Mary Virginia Swanson will explain and demystify best practices to foster understanding, clear communication and strong relationships throughout your creative life. Participants will take away new skills, direction, and focus that will enhance their photographic practice.

Swanson’s diverse career has afforded her broad knowledge of the many and varied professional situations required for a successful professional life in the arts.  Her involvement in fine art, editorial, corporate and design markets, along with starting and heading an innovative licensing agency, makes her ideal in presenting this insightful lecture.

Guests with One DayVIP, and Festival Passes will be given seating priority at this event. Maximum number of guests is 120, based on first come, first served.

The Lafayette Hotel
2223 El Cajon Boulevard
San Diego, California

January 21-25, Tucson: Finding Your Audience: Marketing Master Class

January 21, 2015toJanuary 25, 2015

WHO: Photographers wishing to take their work to the next level.
Application and portfolio submission required for acceptance; applications will be reviewed as they are received.

WHERE: Homewood Suites by Hilton at St. Philips Plaza in Tucson, Arizona (discounted room rate for participants)

Tuition: $1100 | $900 for MVS Workshop Alumni*

Join us in Tucson at the start of the new year to jump start your creativity and marketing awareness!

Below are but a few of the many topics we will discuss:

  • Understanding the fine print collecting market and how to maximize your investment in exhibitions and portfolio reviews to best engage this audience.
  • The role of a photo book in moving your career forward.
  • Strategies towards securing support for your long-term projects via grants, fellowships, corporate sponsorship, etc.
  • Enhancing your self-promotion efforts towards targeted, current, and evolving markets.
  • Understanding granting commercial licensing of your fine art images, and how to assess value.

While much of our time will be spent in the classroom or meeting with guests, we will schedule time for participants to share work informally with our group, always a highlight.  Further details will be announced as they are confirmed.

For more details and to apply, click here.

Like this year, 2015‘s discussions and seminars will be at an ADVANCED level; acceptance is by application only.
Class size is limited.

In January 2014, Finding Your Audience: Marketing Master Class, was deemed a great success by participants – read their testimonials on the lower portion of this page.

September 8-11, Santa Fe: Marketing Your Photographs Workshop

September 8, 2014toSeptember 11, 2014

Host: Santa Fe Photographic Workshops
Where: Santa Fe, New Mexico

This 4-day workshop is designed to provide serious photographers with insights and practical knowledge to navigate and access today’s diverse marketplace.

Mary Virginia Swanson will discuss the following topics through illustrated lectures:

  • The fine print collecting market through galleries, art consultants and online sales venues
  • Market research and strategies to reach your target audience(s).
  • Effective website design and content to effectively reach your audience.
  • The importance of promotional materials in multiple formats to clearly convey your brand.
  • The value of investing in juried exhibitions, portfolio reviews and other industry events.
  • The role of a publication in advancing your career.
  • Understanding commercial licensing of your fine art images, and how to assess value for granting these rights.

In addition to classroom sessions, Mary Virginia will lead participants on special site visits with industry professionals in the gallery, museum and publishing arenas.

Sessions begin Monday morning September 8th, and conclude at 5 pm on Thursday, September 11th.  Please plan on arriving in Santa Fe no later than Sunday evening, September 7th.

For further details and to register for this workshop visit www.santafeworkshops.com.

Limited space remains available.

December 9-15, NYC: MVS Available for Consultations

December 9, 2014toDecember 15, 2014

MVS will be available for a limited number of phone and in-person consultations while in New York City.  If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at assistant@mvswanson.com to schedule a session.  Please read “How We Work Together” and complete the Client Fact Sheet if this will be your initial consultation. Sessions are confirmed in the order requests are received.

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