MVS On the Road

*To book a consultation session in any of the cities announced below, please fill out the client fact sheet.

July 12-17, Santa Fe: MVS teaching Marketing Workshop at SFW

Mary Virginia Swanson will be teaching her annual “Introduction to Marketing Your Photographs” at the Santa Fe Workshops.  Class size is limited; contact the Santa Fe Workshops for information on registration:  (505) 983-1400.

March 26, Tucson: MVS Presenting Sponsorship Lecture

March 26, 2015

Sustaining Your Long-Term Project: Fundraising, Sponsorship and Creative Focus

Time and cost will be announced soon.

Many photographers engage in creative projects that live within them for years, continuing work towards completion as funding allows.  Others are intent on finishing a specific project that requires travel or other resources for completion.  No matter what the parameters are for growing and concluding your project, securing time and support on many levels is essential.

In this presentation, Mary Virginia Swanson will describe the path to successful fundraising to support the completion and subsequent publication & exhibition of your photography projects.  She will help artists understand how to research, identify and connect with like-minded individuals, organization and foundations who share a passion for your subject. The monetary grants available through corporate & private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations, and sponsorship.  Throughout the lecture Ms. Swanson will share resources for fundraising and describe her research methodology to secure financial support for your photography project to reach the broadest possible audience.

Meckler Studio
121 South Fourth Avenue (1/2 a block south of Broadway)
Tucson, Arizona

June 1-6, Madrid: MVS participating in PHotoEspana

June 1, 2015toJune 6, 2015

MVS has accepted an invitation to participate in this year’s PhotoESPANA, and will offer educational programs as well as serve as a Portfolio Reviewer in both sessions (June 1-3, and June 4-6).

Applications for photographers to attend are being accepted through Thursday, March 5th.

For information on applying to attend please visit this link: http://www.phe.es/en/phe/descubrimientos/11/_visionado_de_porfolios

NYC: MVS participating as Reviewer at the NYT Lens Portfolio Reviews

April 11, 2015toApril 12, 2015

MVS will once again be donating her time to participate in the NYT Lens Portfolio Review.  Now in its third year, this juried review event is free to accepted photographers.  The application deadline has passed.  To learn more, visit this link:

http://lens.blogs.nytimes.com/2015/02/03/apply-to-the-new-york-portfolio-review-part-iii/

March 22, Sarasota: MVS Presenting Marketing Lecture at Ringling College

March 22, 2015
3:00 pmto5:00 pm

ASMP Greater Florida Chapter + Ringling College of Art & Design
Understanding the Value of Your Work Within Multiple Markets
Social prior to lecture: 2:30 PM

One of the most exciting recent developments for photographers is the growth of new markets for their work. It is increasingly common to see photographs made by collectible artists step beyond their gallery’s walls to be featured as illustration within powerful graphic design.  Whether a fine print is shown in a museum setting or in a corporate office, reproduced as book cover illustration or featured within product advertising, the value of that photograph is different for each buyer. In this seminar, noted author/educator Mary Virginia Swanson will demystify new markets and assess the role photography plays within them.  She will discuss how to identify new buyers of images who are likely to respond to the style/content of your work, and the most effective approaches when introducing yourself and your photography.  Swanson will guide you in assessing the value of your work within today’s diverse photography marketplace, and coach you on considerations artists must be mindful of when taking their artwork across multiple markets.

Cost for attendance is (a link for registering is coming soon):

  • $5 ASMP members pre-register
  • $15 Non-members pre-register
  • $5 Students (with current ID)

Door price will be $10 for members, $20 for non-members, and $5 for students.

Location:

Ringling College of Art & Design
Cooley Photography Center (building #9 on the RCAD Campus Map)
2700 North Tamiami Trail
Sarasota, Florida

February 28 – March 1, Boston: MVS Available for Consultations

February 28, 2015toMarch 1, 2015

MVS will be available for a limited number of phone and in-person consultations while in Boston.  If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at assistant@mvswanson.com to schedule a session.  Please read “How We Work Together” and complete the Client Fact Sheet if this will be your initial consultation. Sessions are confirmed in the order requests are received.

February 11, Phoenix: MVS Available for Consultations

February 11, 2015

MVS will be available for a limited number of in-person consultations while in Phoenix.  If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at assistant@mvswanson.com to schedule a session.  Please read “How We Work Together” and complete the Client Fact Sheet if this will be your initial consultation. Sessions are confirmed in the order requests are received.

February 7, Phoenix: InFOCUS Portfolio Workshop 2015

February 7, 2015

INFOCUS
Portfolio Worksho
p 2015: The Photobook and Portfolio Review Experience
Saturday, February 7, 2015

9:00AM – Noon: Half-Day Seminar
Includes photobooks seminar and panel discussion.
Free and open to the public (pre-registration required).

9:00AM – 4:45PM: Full-Day Photobook and Portfolio Review Workshop $115
Includes seminar, portfolio review and lunch on site. Bonus: all full-day attendees will also receive a copy of Publish Your Photography Book by Mary Virginia Swanson and Darius Himes. Must be an INFOCUS member to attend full day.

THE SCHEDULE

9:00 to 10:15am
To Be Published, or Self-Publish?
A special presentation by noted creative consultant Mary Virginia Swanson

In this informative and richly illustrated presentation, Mary Virginia Swanson will demystify the process of making a photobook from the perspectives of both traditional trade and self-publishing paths, helping participants determine the pros/cons of each. She will lend advice on marketing your book at its release and beyond, stressing the importance of a web and social media presence, as well as the value of public presentations and print exhibitions to extend the life of your title in print. Swanson will share resources from her recent title with coauthor Darius Himes, Publish Your Photography Book (Princeton Architectural Press, 2nd Edition 2014).

10:30am to 11:50am
Panel Discussion: Professionals Share their Publishing and Collecting Experience
Ms. Swanson will moderate a discussion with a range of professionals about their engagement with photobook production, presenting and collecting. The panelists are (subject to change):

  • Jay Dusard, Photographer, Author of 5 books, including The North American Cowboy (Consortium Press, 1983)
  • Heather Kendall, Rare Book Librarian, Phoenix Public Library
  • Mike Roswell, President, Roswell Bookbinding, Phoenix, AZ
  • Rebecca Senf, Curator/ Museum Collections, Center for Creative Photography and Phoenix Art Museum
  • David Taylor, Professor of Art, University of Arizona, Author, Working the Line (Radius Books, 2010)

1:00 to 4:15PM
Portfolio Reviews
All full-day attendees will be scheduled by INFOCUS for individual 10-minute reviews with 5 of the professionals listed below. More information about scheduling will be provided with your registration.

  • Elizabeth Allen, Director, Northlight Gallery, Arizona State University, Tempe, AZ
  • Jay Dusard, Photographer, Author of 5 books, including The North American Cowboy (Consortium Press, 1983)
  • Alan Fitzgerald, Founder and Director, Art Intersection, Gilbert, AZ
  • Davin Lavikka, Director/Photographer, Method Art Gallery, Scottsdale, AZ
  • J. Peter Mortimer, Photographer/Instructor, Arizona Highways Magazine Photography Workshops
  • Rebecca Senf, Curator/ Museum Collections, Center for Creative Photography and Phoenix Art Museum
  • Mary Virginia Swanson, Author and Creative Consultant
  • David Taylor, Professor of Art, University of Arizona, Author, Working the Line (Radius Books, 2010)

Visit www.infocus-phxart.org/workshop for further information and to register.

Phoenix Art Museum, Singer Hall
1625 N Central Avenue
Phoenix, Arizona

March 21-22, Naples, FL: MVS Available for Consultations

March 21, 2015toMarch 23, 2015

MVS will be available for a limited number of consultations while in southern Florida.  If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at assistant@mvswanson.com to schedule a session.  Please read “How We Work Together” and complete the Client Fact Sheet if this will be your initial consultation. Sessions are confirmed in the order requests are received.

March 17-19 in Boynton Beach, FL: MVS Available for Consultations

March 17, 2015toMarch 19, 2015

MVS will be available for a limited number of consultations while in southern Florida.  If you have worked with Ms. Swanson in the past, please feel free to contact Kelsey at assistant@mvswanson.com to schedule a session.  Please read “How We Work Together” and complete the Client Fact Sheet if this will be your initial consultation. Sessions are confirmed in the order requests are received.

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