MVS On the Road

As of September 2015, MVS will not begin any new private mentoring relationships. To learn from her, please attend one of her public appearances listed below or attend one of her workshops.

June 13-19, Charlottesville, VA: LOOK3 Festival of the Photograph

June 13, 2016toJune 19, 2016

LOOK3 Festival of the Photograph

The LOOK3 FESTIVAL OF THE PHOTOGRAPH features artist presentations and exhibitions by legendary photographers, as well as outdoor projections, community events, and educational initiatives. Everything takes place along Charlottesville’s historic pedestrian corridor known as the “Downtown Mall”, and at the Jefferson School African American Heritage Center. LOOK3’s world-class exhibition program is free and open to the public, as is the Friday Evening Projections and many special events.

2016 LEGACY ARTISTS
Nick Brandt (UK) | Graciela Iturbide (Mexico) | Yuri Kozyrev (Russia) | Frans Lanting (The Netherlands)

2016 PROJECT ARTISTS
Olivia Bee | Shelia Pree Bright | Mary F. Calvert | Binh Danh | Doug DuBois | Radcliffe “Ruddy” Roye

These artists address issues including preserving natural history, wildlife sustainability, global migration, community activism in America, our National Parks, sexual abuse against women in the military, and celebration of youth culture.

LOOK3 EDU
LOOK3 EDU will offer educational seminars focusing on creativity and entrepreneurship.  Photographers at all levels, as well as instructors of photography, will benefit from the presentations by key industry leaders. Student passes are available.

  • Tuesday evening, June 14th, PDN is bringing its celebrated “PDN 30 Emerging Photographers Panel” to LOOK3 for the first time.
  • Wednesday, June 15th, a full day of programming is dedicated to “Creativity Meets Technology.” Moderated by James Estrin of the NY Times’ Lens Blog, the audience will be guided through the diverse range of opportunities to create, share and publish work today.
  • Thursday, June 16th, a new program, ARTISTS: MEET YOUR MARKETS offers a roster of speakers in the morning who will address the diverse paths to generate income from your work (gallerist, magazine photo editor, museum curator, photobook publisher, media company, advertising agency art buyer, licensing agency, in-house corporate curator, corporate art consultants and more).
  • Thursday afternoon during the new LOOK3 PITCH, these professionals will be joined by an expanded group of colleagues for scheduled meetings with artists to discuss their work in relation to particular businesses.

Exhibitions
“FOCUS ON PHOTOBOOKS” includes the Paris Photo-Aperture Foundation Photobook Awards Short List, Blurb Book Salon and The Photobook in Practice from the Indie Photobook Library.  All those registered can sign up to participate in our POP UP BOOK FAIR too!  There’s too much planned to list her, visit look3.org for the full schedule.

Free Community Events include a Print Share evening at the launch of the Festival (6/13), PDN 30’s Emerging Photographer Panel (6/14), an evening projection at Telos Pavilion (6/18), and FAMILY PHOTO DAY on Father’s Day (6/19) where family portraits will be taken and children can engage in activities related to photography.

For the full schedule visit: www.look3.org/schedule.

Passes are on sale now with “Early Bird” rates offered through April 15th at www.look3.org/admission.

STUDENTS: If you register by April 15 you can attend the full festival including all ticketed events for $200! Plan now to gather your friends and come to Charlottesville!

LOOK3-2016_Calendar

April 27-28, Palm Springs: MVS Presenting at Palm Springs Photo Festival

April 27, 2016toApril 28, 2016

Palm Springs Photo Festival

Securing Support for Your Long Term Projects
Wednesday, April 27, 3:15–4:45
Price: $95

“Mary Virginia Swanson will describe the path to successful fundraising to support the completion and subsequent publication & exhibition of your photography projects.  She will help artists understand how to conduct effective research and connect with like-minded individuals, organization and foundations who share a passion for their subject. The types of monetary grants available through corporate & private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations, and sponsorship. Ms. Swanson will share resources for fundraising and describe her research methodology.”  Register here.

The PSPF Book Publishing Workshop
An all-day workshop with a rotating faculty, culminating in our Your Photobook: Finding a Publisher seminar.
Thursday, April 28, 8:00 AM – 4:45 PM
Price: $375

“Getting a book published is one of the priorities of most photographers today, but there is much more to know before that can happen. PSPF is proud to present its first all-day book publishing workshop in which a rotating faculty of book publishers, designers and others will discuss their process.  Rotating Faculty will include:

8:00am – 9:00am Mary Virginia Swanson, Consultant, Author
9:00am – 10:00am Jessica Fuller, Senior Editor, Rizzoli International Publications, Inc.
10:00am – 11:00am Michelle Dunn Marsh, Publisher, Minor Matters Books
11:00am – 12:00pm Michael Itkoff, Co-founder, Daylight Books
– Lunch Break –
1:00pm –   2:00pm Marta Hallett, Publisher, Gliteratti Books
2:00pm –   3:00pm Paul Schiek, TBW Books

Attendees from this workshop will finish the afternoon in the Your PhotoBook: Finding a Publisher with Michelle Dunn Marsh seminar.”   Click here for further details and to register.

Aug 9 – Sept 2, Snowmass Village, CO: Sustaining and Presenting Your Long-Term Personal Project Workshop

August 29, 2016toSeptember 2, 2016

Sustaining and Presenting Your Long-Term Personal Project
Host: Anderson Ranch Arts Center

Where: Snowmass Village, Colorado
Tuition: $1,145 | Fees: $95

Create a long-lasting personal presence within the world of photography in this elemental course, which teaches you the necessary steps to establishing your work and getting it in front of the right people. This workshop is designed to help photographers engaged in producing a self-assigned personal project and to to understand the process of securing support (financial and in-kind) as well as identifying appreciative audiences for their work. These formats range from online to the printed page and the exhibition wall. You define the project and its target audience, edit images, learn to navigate fundraising, and present yourself and your work to industry professionals representing multiple markets.

Activities
Activities range from classroom lectures and editing sessions to on-site fundraising research at a nearby regional branch of the Foundation Center. Portfolios and websites are reviewed and analyzed.

Media & Techniques
Students should bring images printed in small scale for ease in editing (4×6, 5×7 or 8×10), a laptop for writing and research coursework, and any existing or planned promotional pieces and/or book dummies or previous publications if applicable.

Registration is now open through Anderson Ranch’s website here: www.andersonranch.org/workshop/sustaining-presenting-your-long-term-personal-project-p1334-2016.

July 24-29, Santa Fe: Marketing Your Photographs Workshop

July 24, 2016toJuly 29, 2016

MARKETING YOUR PHOTOGRAPHS

Host: Santa Fe Photographic Workshops
Where: Santa Fe, New Mexico
Tuition: $1345

This workshop is designed to provide serious photographers with insights and practical knowledge to navigate and access today’s diverse marketplace.  A portfolio of images and overview of professional experience will be reviewed for consideration of participation.

Mary Virginia Swanson will discuss the following topics through illustrated lectures:

  • The fine print collecting market through galleries, art consultants and online sales venues
  • Market research and strategies to reach your target audience(s).
  • Effective website design and content to effectively reach your audience.
  • The importance of promotional materials in multiple formats to clearly convey your brand.
  • The value of investing in juried exhibitions, portfolio reviews and other industry events.
  • The role of a publication in advancing your career.
  • Understanding commercial licensing of your fine art images, and how to assess value for granting these rights.

In addition to classroom sessions, Mary Virginia will lead participants on special site visits with industry professionals in the gallery, museum and publishing arenas.

For more information and to register for this course, visit http://santafeworkshops.com/workshop/marketing_your_photographs_3/.

February 25, Tucson: Understanding the Value of Your Work Within Multiple Markets

February 25, 2016
6:30 pmto8:30 pm

ASMP Arizona Tucson
Understanding the Value of Your Work Within Multiple Markets

Thursday, February 25, 2016
6:30 Social hour with light refreshments
7:00 Lecture with Q&A and a discussion to follow

One of the most exciting recent developments for photographers is the growth of new markets for their work.  The value of their work is different for each buyer.  In this seminar, Swanson will demystify new markets within today’s diverse photography marketplace and assess the role photography plays within them.  She will discuss how to identify new buyers of images and the most effective approaches when introducing oneself and considerations for which artists must be mindful when taking their artwork across multiple markets.

Free for all students with school ID
$10 for ASMP members | $20 for non-members
RSVP is required by February 20 to martha@marthalochertphotography.com.

650 N. 6th Avenue (southeast corner of 6th Ave & 4th St)
Martha Lochert Photography in the Balfour Walker / Chris Mooney Photo Studios
Parking in dirt lot SE of building or along curb, carpool when possible.

Click here to download the flier for this event (PDF).

May 7, NYC: Business of Photography Series 3 of 3: “Your Work, Your Brand”

May 7, 2016
11:00 amto6:00 pm

Business of Photography Series
Host: Aperture Foundation
Where: 547 West 27th Street, 4th Floor, New York, NY

Join Mary Virginia Swanson for one, two, or all three sessions of the Business of Photography workshop series. Participants can register for the seminars individually, or as a package of two or three, with a reduced price per session. Light refreshments and lunch will be provided.

Session 3: YOUR WORK, YOUR BRAND
Saturday, May 7, 2016, 11:00 AM – 6:00 PM

In today’s world, making meaningful contact with industry professionals is challenging. A photographer’s work may speak for itself, but how can you effectively present your work in a productive and memorable way? During this session, you will learn what components comprise a successful brand, and learn how combining and even integrating your print and social media tools can make the strongest first impression with your targeted audience. Registration ends Sunday, May 1.

Session 1: To Be Published, or Self-Publish?
Saturday, February 13, 2016, 11:00 AM – 6:00 PM

Session 2: Introduction to Multiple Markets
Saturday, April 23, 2016, 11:00 AM – 6:00 PM

Tuition
One session $250 | Two sessions $450 | Three sessions $650

Currently enrolled photography students and Aperture Members at the $250 level and above receive a 10% discount on workshop tuition. To learn more about becoming a member of Aperture, please visit: aperture.org/join.

To register for one or all of these classes visit: http://aperture.org/workshops-classes/swanson2016.

April 23, NYC: Business of Photography Series 2 of 3: “Introduction to Multiple Markets”

April 23, 2016
11:00 amto6:00 pm

Business of Photography Series
Host: Aperture Foundation
Where: 547 West 27th Street, 4th Floor, New York, NY

Join Mary Virginia Swanson for one, two, or all three sessions of the Business of Photography workshop series. Participants can register for the seminars individually, or as a package of two or three, with a reduced price per session. Light refreshments and lunch will be provided.

Session 2: INTRODUCTION TO MULTIPLE MARKETS
Saturday, April 23, 2016, 11:00 AM – 6:00 PM

One of the most exciting recent developments for photographers is the growth of new markets for their work. Whether a fine print is shown in a museum or in a corporate office, reproduced as a book cover illustration or featured in product advertising, the value of that photograph is different for each buyer. In this seminar, Swanson will provide an overview of the opportunities for, and the value of, your work within today’s diverse photography marketplace. Registration ends, Sunday, April 17.

Session 3: Your Work, Your Brand
Saturday, May 7, 2016, 11:00 AM – 6:00 PM

Session 1: To Be Published, or Self-Publish?
Saturday, February 13, 2016, 11:00 AM – 6:00 PM

Tuition
One session $250 | Two sessions $450 | Three sessions $650

Currently enrolled photography students and Aperture Members at the $250 level and above receive a 10% discount on workshop tuition. To learn more about becoming a member of Aperture, please visit: aperture.org/join.

To register for one or all of these classes visit: http://aperture.org/workshops-classes/swanson2016.

February 13, NYC: Business of Photography Series 1 of 3: “To Be Published, or Self-Publish?”

February 13, 2016
11:00 amto6:00 pm

Business of Photography Series
Host: Aperture Foundation
Where: 547 West 27th Street, 4th Floor, New York, NY

Join Mary Virginia Swanson for one, two, or all three sessions of the Business of Photography workshop series. Participants can register for the seminars individually, or as a package of two or three, with a reduced price per session. Light refreshments and lunch will be provided.

Session 1: TO BE PUBLISHED, OR SELF-PUBLISH?
Saturday, February 13, 2016, 11:00 AM – 6:00 PM

A publication featuring your photographs can be your most valuable marketing tool when introducing your work to influential industry professionals. The print-on-demand revolution has opened up new publishing possibilities; it has never been easier or more affordable to produce and market a book of your photographs. Traditional publishing provides your project with a specialized team with experience in design, production, marketing, and distribution systems, while in a self-publishing scenario, you can create the book you envision, but without the input and publishing house expertise. Which scenario is best for you?

In this Saturday seminar for artists who wish to bring their work to book form, Swanson will discuss both traditional and self-publishing avenues, toward helping to determine the pros and cons of each path. This richly illustrated seminar introduces the publishing process from conception through to marketing and beyond, and will enlighten those considering producing an introductory brochure, exhibition catalogue, or monograph. Registration ends Sunday, February 7.

Session 2: Introduction to Multiple Markets
Saturday, April 23, 2016, 11:00 AM – 6:00 PM

Session 3: Your Work, Your Brand
Saturday, May 7, 2016, 11:00 AM – 6:00 PM

Tuition
One session $250 | Two sessions $450 | Three sessions $650

Currently enrolled photography students and Aperture Members at the $250 level and above receive a 10% discount on workshop tuition. To learn more about becoming a member of Aperture, please visit: aperture.org/join.

To register for one or all of these classes visit: http://aperture.org/workshops-classes/swanson2016.

February 7, 17 & 18: Virginia Lecture Series on Multiple Markets

February 7, 2016toFebruary 18, 2016

Understanding the Value of Your Work Within Multiple Markets

Hosted by LOOK3 Festival of the Photograph
All lectures are free and open to the public.

One of the most exciting recent developments for photographers is the growth of new markets for their work. Whether a fine print is shown in a museum setting or in a corporate office, reproduced as book cover illustration, or featured within product advertising, the value of that photograph is different for each buyer.

Mary Virginia Swanson, Executive Director of LOOK3 will discuss how to identify and introduce yourself to new buyers of images who are most likely to respond to the style/content of your work as well as assessing the value of your work to that market.
(PDF with this information here.)

At LOOK3’s headquarters in Charlottesville
Sunday, February 7, 2016, 11:30 AM – 1:00 PM

CitySpace on the Downtown Mall
100 5th Street, NE
Charlottesville, VA 22902 [map]
On-street parking is unrestricted on Sunday. Market Street Parking Garage (504 E. Market Street) is in the same building and will open at 11:00 AM the day of the lecture.

At Old Dominion University in Norfolk
Wednesday, February 17, 2016, 3:00 – 4:30 PM

Old Dominion University
Hixon Art Building, Room 2011
1029 47th Street
Norfolk, VA  23529 [map]
The Hixon Art Building is directly East of the Barry Art Building.
Parking is available in the Ted Constant Center Parking Lot on 45th Street, between Hampton Blvd. & Monarch Way.

At Virginia Commonwealth University in Richmond
Thursday, February 18, 2016, 3:00 – 4:30 PM

VCU Arts Depot, 2nd Floor
814 West Broad Street
Richmond, VA 23284 [map]
There is a parking ramp 2 blocks away on the corner of Broad and Shafer.

March 10-13 SPE in Las Vegas: Student Seminar & Sponsorship Lecture

March 10, 2016toMarch 13, 2016

Society for Photographic Education National Conference
Las Vegas, Nevada, March 10-13, 2016

2016 Student Seminar*
Thursday, March 10th, 9:00 AM – 12:00 PM

Back by popular demand, this year’s student volunteer/scholarship seminar will graciously and enthusiastically introduce participants to the SPE community while providing insight into careers in photography that emphasize education, networking, career choices, opportunities for artists, activism, and professional practices. This intensive workshop focuses on strategies for preparing yourself for life as an artist in today’s economy. Discussions will address structures for making work, creating networks and getting your work into the public arena, print sales, licensing existing work, and securing commissions to create new work for clients.

*This seminar is only open to volunteers and scholarship recipients.  For information about volunteering at this year’s National Conference, click here.

Securing Support for Your Long-Term Projects
Saturday, March 12th, 11:00–11:45 AM

Mary Virginia Swanson will describe the path to successful fundraising to support the completion and subsequent publication & exhibition of your photography projects. She will help artists understand how to conduct effective research and connect with like-minded individuals, organization and foundations who share a passion for their subject. The types of monetary grants available through corporate & private foundations and government agencies will be discussed, as well as the value of partnering with a fiscal agent for foundation support, in-kind donations, and sponsorship. Ms. Swanson will describe her research methodology and share resources for gaining knowledge on fundraising.

Conference registration is require to attend this lecture, details here.

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