Upcoming Events

January 16–21, 2018, Tucson: The MVS Master Class

January 16, 2018toJanuary 21, 2018

Finding Your Audience: The MVS Master Class
Tucson, Arizona

I am pleased to announce that I will once again be hosting my Master Class in Tucson in January 2017.  As in the past, this year’s discussions and seminars will be at an ADVANCED level; acceptance is by application only.  Class size is limited – applications are now closed for the 2018 workshop.

Each January since 2014, Finding Your Audience: MVS Master Class, was deemed a great success by participants – read their testimonials on the lower portion of this page.

Join us in Tucson at the start of the new year to jump start your creativity and marketing awareness!

For further details and to apply go to http://mvswanson.com/workshop/tucson-january-2018.

February 10, Phoenix: INFOCUS Portfolio Workshop 2018

February 10, 2018
9:00 amto4:45 pm

INFOCUS Portfolio Workshop 2018

With Mary Virginia Swanson and photography experts
Saturday, February 10, 2018

A signature annual INFOCUS event, the one-day Portfolio Workshop includes a morning presentation and discussion for the general public, followed by an afternoon session for registered photographers. During the morning session, Mary Virginia Swanson will provide an insight into who buys prints, past to present. Following will be a panel discussion on “The Changing Market for Acquiring Fine Art Prints” from the perspective of experts in the field. The morning session is open to the public with registration.

Following a break for lunch, the afternoon session will provide the opportunity for registered participants to have their portfolio of work reviewed and critiqued by experts in the photography field. This session is open only to INFOCUS members and is limited to 15 participants.

Further details and registration through INFOCUS‘s website here.

Half Day: 9:00 – 11:45 AM
Tickets $5, Free for members

Full Day: 9:00 AM – 4:45 PM
$115 INFOCUS Members
$190 Non-Members

Phoenix Art Museum, Singer Hall
1625 N. Central Avenue Phoenix, AZ 85004

March 14 & 19, Houston: MVS Available for Consultations

March 14, 2018toMarch 19, 2018

MVS will be available for a limited number of in-person consultations in Houston, Texas before and after the second session of portfolio reviews at the FotoFest 2018 Biennial.  If you have worked with Ms. Swanson in the past, please feel free to contact her directly at mvs@mvswanson.com to schedule a session.

If this would be your initial consultation, please visit “Mentoring with MVS” and follow the links to submit a client fact sheet; upon receipt she will be in touch with you to schedule your initial consultation.

Sessions are confirmed in the order requests are received.

March 15–18, 2018: MVS Participating in FotoFest, Session 2

March 15, 2018toMarch 18, 2018

MVS will be participating as a Portfolio Reviewer in the second session of the FotoFest 2018 Biennial in Houston, Texas.

Details about the portfolio reviews are here.

May 19-20, NYC: Aperture Workshop – BEYOND PRINT

May 19, 2018toMay 20, 2018



As personal photographic projects come to completion, producing a publication can be an invaluable means to share the work with a broader audience.

Whether your book is published by a trade publisher, a small press, or you elect to publish your work yourself your publication date is just the beginning of the journey for your book and much of the market efforts will likely will fall to you. There are avenues for exposure within national press read by the photobook community and the broader public, based on the subject of your project. If you wish for your book to function as an path to new audiences via additional platforms, targeted research and presentation formats must be championed such as exhibitions with related educational programing can extend awareness and attention to the book throughout the tour of the show. From examining existing and desired audiences to the possibility of exhibitions this workshop will broaden perspectives and methods that aid in securing exposure for your book and your work.

During this weekend workshop participants will:

  • Confirm or reconsider their targeted audience for their project.
  • Determine “pitch” content to push out content on the book to the media.
  • Consider and set plans for implementing targeted social media content to reach this audience.
  • Research and assess potential venues for exhibitions of book content.
  • Research and assess potential bulk-sale buyers of their books.

Further details and registration will be posted on Aperture’s website here.  Email Emily Stewart (estewart@aperture.org) to reserve a space.

Aperture Foundation
547 West 27th Street, 4th Floor
New York, New York

June 11-15, Ephraim, UT: SummerSnow Visual Arts Workshops

June 11, 2018toJune 15, 2018


Finding Your Audience: An Introduction to Marketing your Photographs

Held at Ephraim College

Registration opens December 18th, here.

This new workshop with Mary Virginia Swanson will provide a broad overview of today’s markets for photography, including the fine print collecting arena, and placement of work in the editorial and commercial licensing markets.

Through comprehensive lectures and visual examples, Swanson will discuss the path to finding your audience from concept to execution, presentation and marketing decisions, and sharing your work in exhibition or publication formats. Sponsorship and funding will be addressed, as well as the realities of being published and self-publishing photography books today.

Each student will also have a private meeting with Swanson focusing on their specific projects.

Students should bring their work in print form and a broader selection of work in smaller proof prints or edited digital files.

Level: Intermediate and Advanced; applicants should be committed to success with their photographs and be working towards fine craftsmanship.


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