Upcoming Events

May 13 – July 5: Office Closed

May 13, 2016toJuly 5, 2016

MVS is in Charlottesville, Virginia through the end of June, the office will be closed during this time while her energies are fully dedicated to preparing for the LOOK3 Festival of the Photograph, June 13-19, 2016.  Join her at the Festival this year where they have a fantastic and diverse line up of photographers on the ticket and innovative educational programming for artists at all stages of their careers.  Details at www.look3.org.

MVS will resume scheduling meetings with clients in early July.  Requests for consultations will be scheduled in the order they were received.  As always, priority goes to existing clients.

July 24-29, Santa Fe: Marketing Your Photographs Workshop

July 24, 2016toJuly 29, 2016


Host: Santa Fe Photographic Workshops
Where: Santa Fe, New Mexico
Tuition: $1345

This workshop is designed to provide serious photographers with insights and practical knowledge to navigate and access today’s diverse marketplace.  A portfolio of images and overview of professional experience will be reviewed for consideration of participation.

Mary Virginia Swanson will discuss the following topics through illustrated lectures:

  • The fine print collecting market through galleries, art consultants and online sales venues
  • Market research and strategies to reach your target audience(s).
  • Effective website design and content to effectively reach your audience.
  • The importance of promotional materials in multiple formats to clearly convey your brand.
  • The value of investing in juried exhibitions, portfolio reviews and other industry events.
  • The role of a publication in advancing your career.
  • Understanding commercial licensing of your fine art images, and how to assess value for granting these rights.

In addition to classroom sessions, Mary Virginia will lead participants on special site visits with industry professionals in the gallery, museum and publishing arenas.

For more information and to register for this course, visit http://santafeworkshops.com/workshop/marketing_your_photographs_3/.

Aug 9 – Sept 2, Snowmass Village, CO: Sustaining and Presenting Your Long-Term Personal Project Workshop

August 29, 2016toSeptember 2, 2016

Sustaining and Presenting Your Long-Term Personal Project
Host: Anderson Ranch Arts Center

Where: Snowmass Village, Colorado
Tuition: $1,145 | Fees: $95

Create a long-lasting personal presence within the world of photography in this elemental course, which teaches you the necessary steps to establishing your work and getting it in front of the right people. This workshop is designed to help photographers engaged in producing a self-assigned personal project and to to understand the process of securing support (financial and in-kind) as well as identifying appreciative audiences for their work. These formats range from online to the printed page and the exhibition wall. You define the project and its target audience, edit images, learn to navigate fundraising, and present yourself and your work to industry professionals representing multiple markets.

Activities range from classroom lectures and editing sessions to on-site fundraising research at a nearby regional branch of the Foundation Center. Portfolios and websites are reviewed and analyzed.

Media & Techniques
Students should bring images printed in small scale for ease in editing (4×6, 5×7 or 8×10), a laptop for writing and research coursework, and any existing or planned promotional pieces and/or book dummies or previous publications if applicable.

Registration is now open through Anderson Ranch’s website here: www.andersonranch.org/workshop/sustaining-presenting-your-long-term-personal-project-p1334-2016.


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