MVS Musts

REMINDER: Registration for PhotoNOLA’s Portfolio Reviews opens September 3rd

September 3, 2015

This year’s PhotoNOLA Festival (it’s 10th Anniversary) promises to be one of the best.

Registration for the Reviews opens on Wednesday, September 3rd at 10:00 a.m. Central Standard Time.   2015 promises out fast, so don’t hesitate!  See you there!

IN SUMMARY: Finding Your Audience: Marketing Master Class

Finding Your Audience: Marketing Master Class
January 21-26, 2015 in Tucson, Arizona

I accepted a group of participants for my Master Class from a larger pool of applicants based on two criteria: the maturity of their work and their level of experience in our industry.  All had attended portfolio reviews and were beginning to place and publish their work.   All agreed that traveling to beautiful, snow-free Tucson to be consumed with a rich dialogue on the changing marketplace for photography was a great way to kick off the new year.

Our site visit to the Center for Creative Photography was rich with information on best practices shared by staff members from six different departments.  We learned about best practices for artists, from mounting, matting, installing and caring for your prints, informing curators about your work, engaging the public with your work through educational programming and much much more from the CCP’s inspiring and generous staff.

Terry Etherton from Etherotn Gallery offered sage perspective on the role of gallery in your career, and the increasing importance of the art fairs to today’s diverse collecting market. Interior designers Scott Baker and Mary Ann Hesseldenz shared their passion for placing inspiring artwork in the homes of their clients, and their role as conduit between artists and clients.

Rebecca Blume Rothman, Public Art Program Manager for the City of Phoenix shared her insights on the increasing presence of photography in public art projects and the related proposal/production processes, and artist Ken Rosenthal shared his successful Kickstarter experience to publish his catalogue Photographs 2001-2009.  Last but not least artist Lisa M. Robinson spoke to the subject of her Afterword for Finding Your Audience entitled New Beginnings: Making New Work following the critical success of SNOWBOUND.

It was an amazing week and I am grateful to our Guest Speakers and our Course Assistants for their important contributions to our event. 

Dates for January 2016 will be announced soon, stay tuned!

February 8th, NYC: “A World of Its Own: Photographic Practices in the Studio” Opens at MoMA

A World of Its Own: Photographic Practices in the Studio

February 8 – October 5, 2014

“Bringing together photographs, films, videos, and works in other mediums, A World of Its Own: Photographic Practices in the Studio examines the ways in which photographers and artists using photography have worked and experimented within the four walls of the studio space, from photography’s inception to today. Featuring both new acquisitions and works from the Museum’s collection that have not been on view in recent years, A World of Its Own includes approximately 180 works, by approximately 90 artists such as Berenice Abbott, Uta Barth, Zeke Berman, Karl Blossfeldt, Constantin Brancusi, Geta Brătescu, Harry Callahan, Robert Frank, Jan Groover, Barbara Kasten, Man Ray, Bruce Nauman, Paul Outerbridge, Irving Penn, Adrian Piper, Edward Steichen, William Wegman, and Edward Weston.

The exhibition considers the various roles played by the photographer’s studio as an autonomous space; depending on the time period, context, and the individual motivations (commercial, artistic, scientific) and sensibilities of the photographer, the studio may be a stage, a laboratory, or a playground.” more»

The Museum of Modern Art
11 West 53 Street
New York, NY 10019-5497

Deadline February 10th: The New York Portfolio Review, Part II

NY Times Lens Blog
The New York Portfolio Review, Part II
Deadline: Monday, February 10, 2014 at 11:59 pm EST

“Last April’s New York Portfolio Review was so successful that we decided to make it a regular event. So we are pleased to announce that applications are open for the second annual New York Portfolio Review, sponsored by the Lens Blog and the City University of New York’s Graduate School of Journalism. This year’s review will be held the weekend of April 5 and 6, 2014 in New York, and it will be an opportunity for people in the photographic community to meet, trade ideas and help each other.

Space is limited, but defying the laws of supply and demand, the review is still free. Call us outlaws or crazy, but that’s how we roll. Why? Because we think it is hard enough to be a photographer these days — that every break counts.

Saturday, April 5 will be for all photographers 21 and older, each of whom will receive six private critiques. Sunday, April 6 will be solely for photographers 18 to 27 and will consist of four private critiques for each participant, as well as workshops on photo editing, portfolio building and copyright and contracts.

We will screen all applicants and choose 100 participants for Saturday and 50 for Sunday. All kinds of photographic work — from fine art to photojournalism — are encouraged. Please note: photographers who attended last year’s review will not be eligible to attend this year.

Submission Guidelines

  • Submit no more than 20 photos total, from one or two projects.
  • Files should be jpegs, 1200 pixels across and 72 d.p.i.
  • Submit files via the form here.

We will look at every submission, pick 150 photographers and notify you by March 6. Once you have been accepted, you will choose from a list of reviewers you would like to meet, and we will do our algorithmic best to make everyone happy. Honest.”

For the full prospectus and list of reviewers visit:

January 31st – February 2nd, Los Angeles: Printed Matter’s LA Art Book Fair

Printed Matter, Inc. 
2nd Annual LA Art Book Fair
January 31 – February 2, 2014
Free and open to the public.

“The 2nd annual LA Art Book Fair will take place January 30 – February 2, 2014, once again at the wonderful Geffen Contemporary Building at MOCA. Last year’s inaugural fair was attended by 15,000 visitors and featured 220 exhibitors presses, independent publishers and antiquarians. Printed Matter is very excited to be returning to LA to showcase some of the dynamic activity taking place in the local artists’ book community and globally. The 2014 LA Art Book Fair will also feature an expanded range of programs and discussions to further dialogue around the field of artists’ publications.

The LA ART BOOK FAIR is the companion fair to the NY ART BOOK FAIR, held every fall in New York. 27,000 artists, book buyers, collectors, dealers, curators, independent publishers, and other enthusiasts attended the NY ART BOOK FAIR in 2013.”

For the list of scheduled events and exhibitors (national and international) visit:

The Geffen Contemporary at MOCA
152 North Central Avenue
Los Angeles, California  [map]

September 29th, San Fracisco: Film Screening: “Fred Lyon – Living Through the Lens”

Yerba Buena Center for the Arts
Film Screening, Fred Lyon – Living Through the Lens
Sunday, September 29, 2013 at 2:00 pm
Tickets: Regular $10 | YBCA Member, Student, Senior, Teacher $8 | YBCA You FREE

“This world premiere is an intimate exposé of San Francisco photographer Fred Lyon, who is still going strong after seven decades behind the camera. Though Lyon is one of America’s leading advertising, interior design, architectural, food, wine, and travel photographers, he is best known locally for his mood-soaked street photography of San Francisco in the ’40s and ’50s. Lyon photographed the transformation of his treasured hometown into a center for optimism, prosperity, and growth after World War II, a truly extraordinary documentation of the City in black-and-white. Fred Lyon: Living Through the Lens tells the story of this prolific, innovative artist. (2013, 52 min, digital)”

Director Michael House and Fred Lyon will be present for the screening.

701 Mission Street
San Francisco, California

September 20-22, NYC: New York Art Book Fair

Printed Matter’s New York Art Book Fair
September 20-22, 2013
Free Opening Preview: Thursday, September 19th, 6:00-9:00 pm

Printed Matter presents the eighth annual NY Art Book Fair, from September 20 to 22, at MoMA PS1, Long Island City, Queens.

Free and open to the public, the NY Art Book Fair is the world’s premier event for artists’ books, catalogs, monographs, periodicals, and zines. Last year, the fair featured 283 booksellers, antiquarians, artists, and independent publishers from twenty-six countries, and was attended by more than 25,000 people.

Join us for our opening night preview featuring a live set from MASKS on the steps of MoMA PS1. Comprised of New York City-based duo Alexis Georgopoulos and Max Ravitz, the group incorporates elements of underground dance music through analog synthesizers and drum machines. Supporting MASKS, one of the most enigmatic artists on the L.I.E.S. roster, Terekke (aka Matt Gardner) makes subliminal, dub–influenced, tape hiss–fueled basement house.”

If you’re in the area, this is a must see event!

Hours and Location
Friday, September 20, 12–7 pm
Saturday, September 21, 11 am–9 pm
Sunday, September 22, 11 am–7 pm

22-25 Jackson Avenue at 46th Avenue
Long Island City, NY  [map]

September 19th-22nd, NYC: NY Art Book Fair

Printed Matter, Inc.
The NY Art Book Fair

September 19-22, 2013

“Free and open to the public, the NY Art Book Fair is the world’s premier event for artists’ books, catalogs, monographs, periodicals, and zines. Last year, the fair featured 283 booksellers, antiquarians, artists, and independent publishers from twenty-six countries, and was attended by more than 25,000 people.”

Hours and Location
Friday, September 20, 12–7 pm
Saturday, September 21, 11 am–9 pm
Sunday, September 22, 11 am–7 pm

22-25 Jackson Avenue at 46th Avenue
Long Island City, New York  [map]

REGISTRATION OPEN NOW: “Finding Your Audience” MVS Marketing Workshop to be held January 17-20, 2013 in Tucson

My 2013 Marketing Workshop webpage has gone live, registration is open!

Current clients are invited to arrive early for special programs beginning the evening of January 16th.  Special hotel rates have been secured at the Windmill Inn and Suites at St. Phillips Plaza at the base of the Catalina Mountains.

Tuition:  $750; special discounted rate for Arizona residents:  $600.  Space is limited.

Join us in beautiful Tucson to kick start your creativity and increase your marketing savvy!

January 17 – 20, Tucson, Arizona: 2013 MVS Marketing Workshop

January 16, 2013toJanuary 20, 2013

I am pleased to announce that my 2013 Marketing Workshop “FINDING YOUR AUDIENCE ” will be held at the Windmill Inn and Suites in beautiful Tucson, Arizona.  I will cover many topics relating to marketing yourself and your work, and know that we will have an engaging dialogue about our industry that will help you focus your energies and unleash your creativity.

The Marketing Seminar begins Thursday evening January 17th and continues through noon on Sunday January 20th.

Current clients are invited to gather together on day earlier for special programming beginning at 7 pm Wednesday evening January 16th, including a presentation by artist Ken Rosenthal on his exhibition and self-publishing experiences, and a private print viewing the next day at the Center for Creative Photography.

Registration is open; space will be limited to afford all participants an outstanding learning situation as well as the opportunity to be among their creative peers, sharing ideas and images with each other.   Visit the Workshop web page here.

Our host hotel is an all-suite, pet-friendly property at St. Phillip’s Plaza, within walking distance to Trader Joe’s as well as diverse restaurant options, and a short drive to hiking trails in the Catalina Mountains.  Call (520) 577-0077 for more information on the hotel, or to reserve your suite now.

To learn more about life in Tucson, visit  Come early and stay longer to enjoy beautiful Southern Arizona!


I hope you will join us in Tucson to start 2013 informed and inspired. 

To receive complete Workshop details when available, email my assistant Kelsey at with 2013 Marketing Workshop in the subject line.



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