Market Musings

March 25: MVS presenting lecture at Griffin Museum, 10 a.m. – 1 p.m. FREE

March 25, 2017

On Saturday, March 25th MVS will present a lecture entitled “Finding Your Audience: An Introduction to Marketing Your Photographs.”  This lecture is updated for each presentation and includes an overview of multiple markets, social media musts and more.

In collaboration with the Griffin Museum of Photography, this event is part of NESOP’s ANNUAL SEMINAR SERIES FOR GRADUATES and limited seating will also be available to Griffin members and institutional members, NESOP faculty and alumni, and workshop students.

To learn more:

PhotoNOLA launches next week: November 29-December 2nd in New Orleans; MVS to present on “New Markets for Photographers” at Education Day, November 30th

PhotoNOLA is almost here!

PhotoNOLA (November 29 – December 2nd) is a 100% volunteer event, with dozens of volunteers and reviewers giving of their time.  Please join us at the opening night “PHOTOGALA” and show your appreciation as the 7th Annual PhotoNOLA takes off.

PhotoNOLA has much to offer to the public, from a range of educational programmingexhibitions, book signings and more.

On Friday, November 30th, I will be sharing the presentation duties with gallerist Sasha Wolf at this year’s PhotoNOLA Education Day “Traditional and New Markets for your Photographs” held one day prior to the start of the PhotoNOLA Portfolio Reviews.   I am excited to bring my recent research on new markets to you in advance of the release of my next book “Finding Your Audience: An Introduction to Marketing Your Photographs.”

While the prized spaces in the PhotoNOLA Portfolio Reviews were filled soon after registration opened early September, the participating photographers will share their work with the public on Saturday, December 1st at “PHOTOWALK” at the International House Hotel Conference Facility from 5-7 pm.   This too is open to all.

See you in New Orleans next week!

Critical Mass 2012 Finalist List

Photolucida Critical Mass 2012

The Critical Mass 2012 Finalist List has been announced!  Visit Photolucida’s blog to see who the finalists are:

Interview with MVS on Jeff Curto’s Camera Position

In April MVS visited the College of DuPage to give a lecture and meet with the college’s photography students.  While there, she met with her good friend Jeff Curto to do an interview for his program, Camera Position: A Podcast About the Creative Side of Photography.

The interview was extensive, full of great information, and posted in a five part series over the past few weeks; the last installment will be posted on Monday, June 11th.  You can listen to all four parts of the interview for free at

collect.give Book Release


“The charity-based online photography gallery collect.give announces the release of a book celebrating the project’s first 50 photographers – all of whom have pledged to donate 100% of their print proceeds to charities they’ve selected. Since 2009, collect.give has raised over $28,000 for a wide variety of charitable organizations, by selling affordable, limited edition photographs.”

Design By
Heidi Romano

Photographs By
Jane Fulton Alt, Malu Alvarez, Jonathan Blaustein, Mark Brautigam, Jesse Burke, Barbara Ciurej & Lindsay Lochman, Katrina d’Autremont, Amy Eckert, Matt Eich, Jon Feinstein, Sarina Finkelstein, Elizabeth Fleming, Max. S. Gerber, Meggan Gould, Andrew Hetherington, Geoffrey Hiller, Peter Hoffman, Jon Horvath, Ben Huff, Dave Jordano, Stella Kalaw, Melissa Kaseman, Liz Kuball, Shane Lavalette, David Leventi, John Loomis, S. Billie Mandle, Kerry Mansfield, Mark Menjivar, Kevin J. Miyazaki, Annie Marie Musselman, Colleen Plumb, Susana Raab, Shawn Records, Ellen Rennard, Dalton Rooney, Jonathan Saunders, Manjari Sharma, Daniel Shea, Kelly Shimoda, Emily Shur, Allison V. Smith, Aline Smithson, Brea Souders, Sarah Sudhoff, Jake Stangel, Lacey Terrell, Sonja Thomsen, Susan Worsham and David Wright.

Essays By
Crista Dix, Darius Himes, Lisa Hostetler, Rachel Hulin, Miki Johnson, Larissa Leclair, Wally Mason, George Slade, Amy Stein and Alison Zavos.

To Benefit
The Royal Society for the Prevention of Cruelty to Animals (RSPCA). In keeping with the collect.give mission to donate 100% of proceeds to charity, all profits from this book will be donated to the RSPCA, a charity chosen by the designer Heidi Romano.

You can purchase the book from MagCloud for $22.00 USD.

October 1st: Los Angeles Printers Fair

Los Angeles Printers Fair
Saturday, October 1, 2011, 9:00 am to 5:00 pm
Admission: $5 pre-purchase tickets here.

“The Los Angeles Printers Fair supports the non-profit International Printing Museum and its educational mission. The fair is suitable for all ages. Students, Educators, families, enthusiasts, collectors, typophiles, bibliophiles, graphic designers, artists and professionals will enjoy the varied demonstrations and array of vendors. Children are welcome but need to be accompanied by an adult at all times. Even if you’ve been to the Museum before, you’ll see new vendors and materials at the Fair.”

To see what events are planned for the fair, click here.

International Printing Museum
315 W Torrance Blvd
Carson, California 90745  [map]

September 30th-October 2nd, NYC: NY Art Book Fair | Preview September 29th

Printed Matter, Inc. presents NY Art Book Fair
Preview: September 29, 2011, 6:00-9:00 pm
September 30 – October 2, 2011, 11:00 am – 7:00 pm daily

Free and open to the public.

“Printed Matter, Inc. presents the sixth annual NY Art Book Fair. A preview will be held on the evening of Thursday, September 29th. Free and open to the public, and featuring more than 200 exhibitors, the NY Art Book Fair is the world’s premier event for artists’ books, contemporary art catalogs and monographs, art periodicals, and artists’ zines. Exhibitors include international presses, booksellers, antiquarian dealers, artists and independent publishers from more than twenty countries.”

Follow these links to see the schedule of events and the exhibitor list.

22-25 Jackson Avenue at 46th Avenue
Long Island City, New York  [map]

Communication Arts Photography Annual 2011

Communication Arts Photography Annual 2011

To see the gallery of selected images click here; the list of selected artist can be found here.
To see a full view of the images online you must have a subscription to the magazine and login.

“This year’s competition had 5,520 entries for the judges to review. ‘The competition was run extremely well,” juror Robert Krivicich said. “The fact that we could review over 11,000 images in two days still astounds me.’

‘Much of the editorial work felt the most substantive, meaningful and powerful,’ juror Jerry Takigawa said.

‘The range of conceptual ideas and out-of-the-box thinking was a relief to see,’ said juror Leslie dela Vega. ‘You’d be surprised how much mediocrity I see on a daily basis.’

Several judges commented on the quality of the video-based entries—31 projects—the strongest since we introduced the category several years ago. ‘I really liked the still-image, motor-drive technique included in several of the video entries,” Krivicich said. “It created a Muybridge-like video rendering that I thought was energetic and spontaneous.’

The biggest disappointment for juror Mimi Haddon was poor editing by photographers on their series submissions. ‘Many of us were cringing when we were in love with one or more images in a series, but couldn’t vote it in because of one bad image.’ She said. ‘It’s a great lesson for me as a photographer to ask for help editing my own work.'”

CALENDAR: Five important deadlines between July 13-17!

Readers of this blog will know how strongly I feel about entering certain competitions, and attending certain portfolio review events… I consider such activities investments that can make a difference in your career.  The choices for your time and your money, however, are many.  How do you decide what competitions to enter, and which events to attend?  Five such important deadlines loom large in the coming week; below I share submission details, as well as my personal thoughts on why you should strongly consider these industry offerings in particular.  (NOTE: be mindful of dates and specific times submissions are due.)

They are in order of deadline: Aperture Portfolio Prize | Photography Book Now | FotoFest Meeting Place 2012 Portfolio Reviews | Critical Mass 2011 | Atlanta Celebrates Photography Portfolio Review.  I will add a brief commentary with each listing.


Aperture Portfolio Prize
Deadline: Wednesday, July 13, 2011 at 12:00 noon EDT

This annual Prize is the one opportunity per year for your work to be seen by the heads of exhibition/magazine/book publication divisions at Aperture.  Winning portfolios have a presence on the Aperture website.

Submission Fee: $25 for 15 images and entrants must be current, paid subscribers of Aperture magazine

“The purpose of the Aperture Portfolio Prize is to identify trends in contemporary photography and specific artists whom we can help by bringing them to a wider audience. In choosing the first-prize winner and runners-up, we are looking for work that is fresh and that hasn’t been widely seen in major publications or exhibition venues.”

To enter visit  For the full prospectus please visit Aperture’s website. 

Photography Book Now
Deadline: Thursday, July 14, 2011 at 3:00 pm PDT (22:00 GMT) 

This annual self-publishing competition, sponsored by Blurb, boasts a diverse jury of industry professionals who meet together to review and discuss self-published books that have been submitted.  The cash prizes are substantial, and winning projects are featured on the Blurb website and shown at industry events internationally.  Getting your ideas for a book of your work out of your head and into print format is an important step towards publication of your work, one that you will required should you wish to submit to his important competition.   (NOTE: it is not a requirement that your book be created using Blurb’s software).

International juried competition presented by Blurb
Submission Fee (per book):
$35 | UK £20 | Eur €27.50 | CAD $35 | AUD $35

“Led by Darius Himes, PBN’s panel of world-renowned photographers, photo editors, and industry leaders reviews the entries and selects the winners. They are: Gerry Badger, Chris Boot, Matt Eich, Larry Fink, Claudia Hinterseer, Henry Horenstein, Whitney Lawson, Larissa Leclair, Jon Levy, Steve McCurry, Laura Brunow Miner, and Markus Schaden; you can learn more about all of them here.”

Visit PBN’s website for details on How to Enter and for the Rules & FAQs.


International Meeting Place Portfolio Review
FotoFest 2012 Biennial
Deadline for early registration: Thursday, July 14, 2011

The FIRST international photography biennial in the US, this event based in Houston, Texas is now in its 13th edition. The portfolio review event within the Biennial, called the “International Meeting Place” is the only review in the US where you can meet curators, gallery owners, photo editor and more from around the world.  It is by far the most international group of industry professionals to hit our shores to review your work, and you will meet your international peers as well.  Each session has an evening dedicated to sharing their work with the Houston community, as well.

There will be four 4-day sessions, with three educational workshops held on the day between the sessions, so plan to come early/stay late for these special days.  Exhibitions on view throughout the city during the Biennial are worth the trip alone.  Apply by the deadline for early registration; if the Reviews over subscribed at the end of this period, your application will automatically be included in the lottery to attend The Meeting Place.   The next Biennial will be held in 2014, so plan now to attend the 2012 event.

“If you are curious as to why we call our portfolio review program “The Meeting Place”, it’s because the Meeting Place presents the opportunity for photographic artists to meet and show their work to top arts professionals from around the world. The event is literally a “meeting place” – a place where artists, arts professionals, collectors, and colleagues are able to network, collaborate, share ideas, and establish life-long connections.

Meeting Place Registration Includes:
A minimum of 16 individual portfolio reviews during a 4-day session; participation in FotoFest’s public event, Evenings with the Artists – Open Portfolio Nights, where you can display your work to the public and other Meeting Place participants; free access to exhibitions, artist talks, lectures, and book signings; opportunities for informal reviews with roving reviewers; networking with fellow artists; discounted Workshop registration; and an image of your work included in the Artist Reference Booklet.”

Reviews are held March 16 – April 3, 2012


Photolucida Critical Mass 2011
Deadline: Friday, July 15, 2011 at 11:59 pm CDT

I can’t begin to tell you the number of bodies of work I first came to know through serving as a Judge for Critical Mass; it is an honor and a pleasure I look forward to every year.   If your portfolio is selected for inclusion in the Critical Mass Top 50, your work will have permanent presence on the Photolucida website, and selections are made from this roster for print publication. I consider this competition an excellent investment.  Edit tightly, and strive for a short but insightful statement!

Submission fee: $75 ($90 for international) for 10 images

“The aim of Critical Mass, and all Photolucida programming, is to provide participants with career-building opportunities and to promote the best emerging and mid-career artists working today.  Critical Mass is a program about exposure and community. The idea is simple—photographers (from anywhere) submit a 10 image portfolio for $75 ($90 for international submissions). This work is then pre-screened by a committee of approximately 20 great jurors. From those votes, the 200 top Finalists are determined. These 200 Finalists then pay an additional submission fee ($200) and their work goes on to a jury of approximately 200 of the world’s best curators, editors, and other professionals who have agreed to view and vote on the Finalists’ work. Using these votes, at least one photographer is chosen to receive a book award and once the monograph is published, everyone who enters and juries will receive a copy of the book(s).”

Click here for the list of this year’s jurors and here for the full prospectus.


Atlanta Celebrates Photography Portfolio Review
deadline: Sunday, July 17, 2011 at 11:59 pm EDT

ACP (October) is a month-long, city-wide event that heralds photography in its many forms. One of the many highlights is a one-day juried portfolio review event, with a public viewing of the accepted works that evening.  This is a small but mighty review event is perfect for those in the region or those who have yet to attend a portfolio review event; getting a seat at the table is coveted.

“Added in 2005 at the request of photographers, the ACP Portfolio Review and Walk offers artists the opportunity to meet with highly respected curators, dealers, editors, and agency representatives from across the United States and beyond.  Sponsored in part by Turner Broadcasting and their “Turner Voices” initiative, 17 reviewers and 51 artists will meet one Saturday in October. Each photographer will meet privately with five reviewers for twenty minutes each. Every year we have many more applicants than available slots, so each application will be evaluated by ACP and a third-party judge to determine if the applicant may participate in the Reviews.  The Portfolio Walk (following the review sessions) gives participating photographers the opportunity to present their work to the general public at an evening reception, open to all.”

This portfolio review is a juried event.  Click here for the submission form and guidelines.
The review will be held on Saturday, October 1, 2011 this year. 

Panel Discussion from Flash Forward Boston: The Future of Photobooks

On Saturday, June 4th at the Flash Forward Festival in Boston Andy Adams, Miki Johnson, Shane Lavalette, Michael Itkoff, Bruno Ceschel, and Alan Rapp participated in a panel discussion on The Future of Photobooks, moderated by Stephen Mayes, Managing Director, VII Photo.  “The discussion explored the state of photobook production, consumption and distribution in the Internet Era.”

If you were not able to attend the festival, you can see a video of the discussion here or on Andy Adams’ website.  Scroll down on the page on his website so you don’t miss the extensive list of online photobook resources Andy has up there as well (thanks, Andy!).

The Future of Photobooks: Flash Forward Festival Discussion from on Vimeo.


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