MVS Marketing Blog

Transitions: Summer to Fall, MVS to LOOK3

Sept 2015 grid-3

I am proud announce that I have accepted the position Executive Director of the LOOK3 Festival of the Photograph.  This is an extraordinary professional opportunity, one that returns me to my roots of education and community.

LOOK3 is a beloved festival that occurs each June in the historic town of Charlottesville, Virginia, nestled against the breathtaking Blue Ridge Mountains.  LOOK3 was born out of the long-held backyard slide shows hosted by Michael “Nick” Nichols, the last one held in 2005.  The next year, the LOOK3 Festival of the Photograph moved into town, its reach expanded and was established as a 501(c)3 not-for-profit corporation in Charlottesville and the rest, as they say, is ‘history.’  LOOK3 hosted its first Festival (dubbed “3 days of peace, love, and photography”) in 2007.

Today LOOK3 celebrates the vision of exceptional photographers, ignites conversations about critical issues and fosters the next generation of artists.  I invite you to visit our website to learn more about the artistic history of the Festival, sign up for our mailing list and plan now to join us the week of June 13th, 2016, in Charlottesville.

The 15th of September I begin planning programming for our 10th anniversary year (L3X).  I’d love to hear from those of you who have attended, as well as those who have yet to experience LOOK3.  Whose work inspires you?  What topics engage you?  What do you wish to learn about photography today?  Share your thoughts with me at

With this commitment to the growth of our Festival, I will not begin any new private mentoring relationships.  I direct those of you wishing to study with me to attend my public lectures and portfolio review events.  My desire to share my knowledge and awareness of our industry never waivers and educational workshops are a valuable and satisfying learning experience.  Next up on the calendar: I will be teaching at Aperture later this month, and speaking at PDN’s PhotoPlus Expo in October.

A new journey begins! I will continue to update you monthly via this Newsletter and post often on Instagram (please follow @maryvirginiaswanson AND @look3festival).  This website will continue to be updated with advice for photographers and notice of my forthcoming publications and upcoming public events.  I hope our paths cross soon.

– Mary Virginia Swanson


  1. Molly Roberts, Director of Photography offering advice during LOOK3 2015 Portfolio Reviews.
  2. Michael “Nick” Nichols on the Paramount stage, LOOK3 2013
  3. LOOK3 2015 Marquee, of the Historic Paramount Theater on the Downtown Pedestrian Mall, Charlottesville.
  4. Josef Koudelka with curator Anne Wilkes Tucker, who interviewed him on the Paramount Stage at LOOK3 2013.
  5. INSPIRATIONS on MVS’ office wall in Tucson:  “Big Love” pass from LOOK3 2013 draped over a portrait of Alfred Stieglitz, Esq. by Alvin Langdon Coburn, Camera Work, January 1908.


  1. Skyline Drive in the Blue Ridge Mountains, Shenandoah National Park.
  2. Virginia-based artist Eliot Dudik shares the publication of a portfolio of his 8″x20″ landscapes of Civil War Battlefields in the July/August 2015 issue of Smithsonian Magazine.  Eliot was the recipient of the 2014 PhotoNOLA prize for this work, and it will be featured in an exhibition at the New Orleans Photo Alliance Gallery during PhotoNOLA 2015.
  3. Civil War Graveyard, Fredericksburg.
  4. Candela Gallery and Books, downtown Richmond.
  5. “Virginia is for Lovers” seen in Spotsylvania Courthouse Square.
  6. Golden hour near Crozet, Virginia.

REMINDER: Registration for PhotoNOLA’s Portfolio Reviews opens September 3rd

September 3, 2015

This year’s PhotoNOLA Festival (it’s 10th Anniversary) promises to be one of the best.

Registration for the Reviews opens on Wednesday, September 3rd at 10:00 a.m. Central Standard Time.   2015 promises out fast, so don’t hesitate!  See you there!

Deadline September 18th: CPW’s Photographers’ Fellowship Fund 2015

The Center for Photography at Woodstock
Call for Entries: Photographers’ Fellowship Fund 2015
Deadline: Friday, September 18, 2015
No application fee.

“Since 1980, The Center for Photography at Woodstock has provided regional photographers with significant recognition and support through the Photographers’ Fellowship Fund award. As of 2009, one $2,500 grant is awarded annually to a regional artist working in photography and related media.

To date, CPW has awarded over $76,000 in Photographers’ Fund Fellowships to 87 artists. Past recipients include Kenro Izu, Andrea Modica, Lucinda Devlin, Craig J. Barber, Tanya Marcuse, Isaac Diggs, among others.  To view the archive of past recipients, click here.

Vince Aletti, Photography Critic, The New Yorker.

Only artists working in photography who live in the following New York State Counties are eligible to apply to the Photographers’ Fellowship Fund: Albany, Clinton, Columbia, Delaware, Dutchess, Essex, Franklin, Fulton, Greene, Hamilton, Montgomery, Orange, Otsego, Putnam, Rensselaer, Saratoga, Schenectady, Schoharie, Sullivan, Ulster, Warren, and Washington. Proof of residency is required.

Artists working in photography, digital imagery, mixed media and or artwork which incorporate photography are welcome to apply.”

For the full prospectus visit:

Deadline September 15th: CURRENTS 2015

New Orleans Photo Alliance
Call for Entries: CURRENTS 2015:
NOPA Members Showcase
Deadline: Tuesday, September 15, 2015
Submission Fee: $25 | Submission Fee + NOPA Membership: $60

“New Orleans Photo Alliance members are invited to submit work for consideration in CURRENTS 2015. The exhibit will open in December at the Ogden Museum of Southern Art, in conjunction with the 2015 PhotoNOLA festival.

This annual exhibition was created to showcase contemporary photographic work created by NOPA members. The show includes work by as many as fifteen Alliance members, featuring several images by each selected photographer. CURRENTS 2015 will open on December 10 and run through January 24, 2016. The public reception and juror’s talk will be held on Friday, December 11.

Alexa Dilworth, Publishing and Awards Director, Center for Documentary Studies (CDS) at Duke University

Submission is open to all current members of the New Orleans Photo Alliance. Applicants may join at time of entry.

Submission Guidelines

  • Open theme.
  • Submit 5-10 jpegs, from a cohesive body of work.
  • Artist statement + brief project description are also required.
  • You will have to create an account through EntryThingy in order to submit your entry.
  • All art submitted must be original work, created by the applicant.
  • New Orleans Photo Alliance reserves the right to use selected images in web and print for exhibition related publicity purposes; NOPA will properly credit the photographers.
  • Accepted works should be presented professionally, wired and ready to hang.

Submission Requirements

  1. $25 application fee to be directed through Paypal immediately after your application has been successfully uploaded.
  2. An artist statement or project description, to be pasted into appropriate box when prompted at beginning of entry process.
  3. A concise description of the work, limited to 260 characters, which will serve as an introduction to your work, visible to juror alongside the thumbnail images. Can include title of series and a brief explanation of the project.
  4. A portfolio of 5 to 10 images. Images can originate in any format but must be submitted digitally through an online application process.
  5. Each image submitted should be in jpeg format, 10 inches wide, sized at 72 pixels per inch (720 pixels). Name your files with your last name then first name and image title using an underscore to separate the names. Example: Doe_Jane_ImageTitle.jpg,
  6. Each image submitted will also require a title, dimensions, medium, and year created. Each image file and its accompanying information will be entered and uploaded one at a time.”

For the full prospectus and to apply visit:

MVS at Aperture NYC, Sept. 12 & 19th: Fundraising workshop for photographers

Excited to be teaching an intensive workshop helping photographers understand the path to completion of their projects. What do you need to complete yours? Finding like-minded people is key, whether they can provide access, cash or in-kind donations. Join me on two consecutive Saturdays in NYC, the same week as Photoville and the NY Artbook Fair. And, the Emmet Gowin exhibition “Hidden Likeness” will be in its final days at the Morgan Library.

Join us!  This class is held on two consecutive Saturdays in September: 12th, and 19th, 11-6 each day; class size is limited.

Details at


Deadline August 11th: Acuity Press “Street Photography 2015″

Acuity Press
Call for Entries: Street Photography 2015
Deadline: Tuesday, August 11, 2015 at 11:59 PM PDT
Fee: $35 for 6 images

Street Photography 2015 was established to recognize a segment of photography that is often explored historically but rarely recognized as an important catalog of social currency and circumstance.

The competition will result in a photo book that honors the tradition of street photography in today’s world. Being published in a book is a benchmark for many in their photographic career. It is a medium through which the public can gain a nuanced understanding of the artists’ work and a collective theme, and the book’s physical presence allows it to be added to longstanding collections of such work.

Round 1 – Photographers: Eric Kim, John Free, Matt Stuart, Daniel Arnold, and Ken Schles.
Round 2 – Curator, author and educator Colin Westerbeck.

Mobil Phone, Social Circumstance, Portrait / People, Street Fashion, Urban Landscape, Urban Culture, Day / Night.”

For the full prospectus and to submit, visit:

Registration Open: FotoFest 2016 International Meeting Place Portfolio Reviews

FotoFest 2016 Biennial
Registration Open: International Meeting Place
The Portfolio Review
(Early registration closes July 29!)

“The International Meeting Place Portfolio Review for Artists, an integral part of the FotoFest 2016 Biennial, gives artists the opportunity to meet and show their work to top arts professionals from around the world. The event is truly a “meeting place” – a place where photographic artists, arts professionals, collectors, and colleagues network, collaborate, share ideas, and establish life-long connections. The Meeting Place Portfolio Review brings together over 500 photographic artists from around the world and across the United States, with over 160 professional reviewers. It is the largest portfolio review program in the world.

The Meeting Place is open to all photographic artists. There are 16 days of portfolio reviews in four, 4-day sessions. We do not pre-jury our portfolio review. Click here to see confirmed reviewers for each session.”

For more information and to register visit:

Deadline EXTENDED to July 30th: Photolucida’s Critical Mass 2015

Call for Entries: Critical Mass 2015
Deadline EXTENDED: Thursday, July 30, 2015  Tuesday, July 28, 2015

“Registration is now open for Photolucida’s Critical Mass! Awards this year include the monograph award, a solo exhibition at Blue Sky Gallery, and a prestigious four-week artist’s residency at the Robert Rauschenberg Foundation’s Captiva Island estate. The Critical Mass Top 50 exhibition will be shown at a super-cool venue (TBA!), and will be curated by Alison Nordström.

The aim of Critical Mass, and all Photolucida programming, is to provide participants with career-building opportunities and to promote the best emerging and mid-career artists working today.

Although the primary intent of Critical Mass is exposure (which is a benefit to all who enter), we are pleased to also offer awards each year. The awards for Critical Mass 2015 are:

  • Monograph Award – One photographer will be chosen for Photolucida’s prestigious monograph award. A hardbound book of their work will be published, distributed, and shipped to all jurors and photographers in this year’s Critical Mass.
  • Artist Residency Award – One photographer will be chosen for a four-week residency at the Robert Rauschenberg Foundation’s Captiva Island (Florida) estate.
  • Solo Show Award – One photographer will be chosen for an exhibition at Blue Sky Gallery in Portland during Portland Photo Month in April, 2016.

Submission Details
Registration (opens on June 15th & closes on July 28th)
$75 ($90 for international submissions due to higher book shipping costs)

Finalists’ Round
The finalists will be announced at the end of August 2015. Photographers selected for the finalists round pay an additional $200. Their work is then sent on to the full panel of 200 jurors.

To enter, download the Entry Guidelines (PDF) to learn how to prepare your submission. Then, visit the Critical Mass registration page to submit your work.”

To see the previous Top 50 selected artists visit:

Deadline July 20th: New Orleans Photo Alliance ‘Catalyst’

New Orleans Photo Alliance
Call for Entries: Catalyst
Deadline: Monday, July 20, 2015

“The New Orleans Photo Alliance invites photographers to submit images that celebrate, investigate, and/or explore the theme ‘Catalyst” for a juried exhibition commemorating the 10th anniversary of Hurricane Katrina This exhibition will focus on themes of rebirth, rejuvenation, and transformation, celebrating the cultural vibrancy of post-Katrina New Orleans and the the idea that prolific creation can come from destruction. . Emphasis on images that focus on positive change, growth, and resilience are encouraged. Any and all interpretations of ‘Catalyst’ will be reviewed for exhibition.

Alan F. Rothschild, Jr. is the Founder and President of The Do Good Fund, a 501(c)(3) public charity based in Columbus, Georgia. Since its founding in 2012, the Fund has focused on building a museum-quality collection of contemporary Southern photography, including works by emerging photographers. The Do Good Fund’s mission is to make its collection broadly accessible through regional museums, nonprofit galleries and nontraditional venues, and to encourage complimentary, community-based programming to accompany each exhibition.

Submission Guidelines

  • Submit 1-5 jpegs
  • You will have to create an account through EntryThingy in order to submit your entry (unless you already have one).
  • All art submitted must be original work, created by the applicant.
  • New Orleans Photo Alliance reserves the right to use selected images in web and print for exhibition related publicity purposes; NOPA will properly credit the photographers.
  • Accepted works should be presented professionally, wired and ready to hang.

Submission Requirements

  • $25 application fee (for members) $35 fee for non members, to be directed through Paypal immediately after your application has been successfully uploaded.
  • Each image submitted should be in jpeg format. Name your files with your last name then first name and image title using an underscore to separate the names. Example: Doe_Jane_ImageTitle.jpg,
  • Each image ACCEPTED will also require a title, dimensions and print medium. Each image file and its accompanying information will be entered and uploaded one at a time.”

For the full prospectus and to apply visit:


Deadline July 19th: The Solas Prize

Gallery of Photography Ireland | Source Magazine
Call for Entries: The Solas Prize
Deadline: Sunday, July 19, 2015
Fee: $30 for up to 12 images

“The Solas Prize is a new collaboration between Source magazine and the Gallery of Photography Ireland. It will be judged by a panel of five curators / editors from leading photography organisations in Chicago, Salzburg, Rotterdam, Dublin and Belfast. The deadline for submissions is 19 July. The winners will be announced in December this year.

The prizes consist of an individual first prize of $10,000, a second prize of $1,000 and a third prize of $500. The work selected for prizes will be exhibited in The Solas Awards Exhibition at the Gallery of Photography in Dublin and published and distributed worldwide in Source magazine with a commissioned essay. Additionally, 22 artists will be selected for an online exhibition and everyone submitting work will receive a free one-year digital subscription to Source magazine.

Furthermore, work by Irish photographers, or work that was substantially made in Ireland is eligible for the Solas Ireland Awards. Three winners’ work will be included in The Solas Awards Exhibition and will each receive a 3-month artist’s residency at Gallery of Photography Ireland. Their work will be exhibited in a curated three-person show at Fotohof, Salzburg in 2016 for which they will receive a production and travel bursary.


  • Natasha Egan, executive director of the Museum of Contemporary Photography at Columbia College Chicago (MoCP)
  • Frits Gierstberg, the chief exhibitions curator at Nederlands Fotomuseum
  • Herman Seidl, a photographer and curator at Fotohof in Austria
  • Tanya Kiang, a curator and director of the Gallery of Photography in Dublin
  • John Duncan, an artist and editor of Source magazine.

Submission Guidelines
The objective of the award is to discover new work. Submissions are welcome from anywhere in the world, on any theme or subject, and can include up to 12 images.

To submit work to the award, go to the Register/Log-in button at the top right of the website. You will receive an email confirming registration.

  • Submit up to 12 images for the entry fee of $30.
  • Images should be in jpeg format, up to 1500 pixels on the longest side with a 1mb maximum file size.
  • You should also submit a short text about the work you are submitting of no more than 400 words.
  • The deadline for submissions is 19th July 2015.
  • If you have further questions or submission problems email us at”

For the full prospectus and to submit visit:


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