BOSTON: MVS Marketing Seminar, Saturday, January 29th at the PRC, 9:00 am – 1:00 pm: “Beyond Print: Creative Communication in the Digital Era”

I am looking forward to speaking in Boston next weekend, hosted by the PRC.  Click here for details. I hope to see many of you soon!

Developing new audiences has never been easier for artists, or more affordable.   To communicate effectively, artists must consider who their target audience is and how to best communicate to them.  As artists transition from primarily print pieces into websites and e-communication, your message must be consistent no matter what format it is delivered in.

In this four-hour seminar, Mary Virginia Swanson will discuss identifying your audience, and demonstrate how effective visuals and language will clearly deliver your message.  Examples of effective print pieces, websites and e-communication will be shared to underscore the value of brand continuity and clarity as you present your artwork to the world.

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