Books by MVS

Finding Your Audience: An Introduction to Marketing Your Photographs

Finding Your Audience: An Introduction to Marketing Your Photographs is the much anticipated follow up publication to The Business of Photography: Principles and Practices (2007) by Mary Virginia Swanson, noted author,  educator and mentor to artists.  Respected for her industry awareness, Ms. Swanson has written a title that is essential for photographers at all levels.

FYA front cover for Web ThumbnailTable of Contents:
1: Knowing Yourself and Your Work: Understanding a Creative Practice
2: Entering the Photography Marketplace
3: Making the Most of your Exhibition Opportunities
4: The Business of Selling Your Photographs
5: Sustaining Your Long-Term Personal Projects
6: Licensing: Granting the Rights to Reproduce Your Photographs

Afterword by Lisa M. Robinson On Making New Work.

All chapters offer artist/industry Contributors, Suggested Reading & Resources.

This self-published title will be available March 2015; pre-orders begin January.

Complimentary instructor copy with orders of five or more copies. Instructors, contact Kelsey Vance at for details.

FYA Book cover illustration:  Artist Lisa M. Robinson installing her one-person exhibition of SNOWBOUND project/publication at KlompChing Gallery, NY.  Photograph: © Alex Emmons.  Cover and book design by Masumi Shibata.

Publish Your Photography Book: Revised & Updated



By Mary Virginia Swanson and Darius D. Himes
2nd edition published by Princeton Architectural Press, March 2014
ISBN 9781616892265
Publication date 02/14/2014
7 x 9 inches (17.8 x 22.9 cm), Paperback
240 pages, 25 color illustrations, 50 b/w illustrations



Whether you’re interested in self-publishing, using print-on-demand services, or going the traditional route of working with a trade publisher, this book is a must-read for any photographer who is serious about publishing a book.  -William Sawalich, Digital Photo Magazine

From Princeton Architectural Press:

Our indispensable guide to publishing your own photography book just got better. In this revised and updated edition of Publish Your Photography Book, industry insiders Darius D. Himes and Mary Virginia Swanson take budding authors through the publishing process, from concept through production, marketing, and sales, pointing out the many avenues to pursue and pitfalls to avoid. It’s packed with information, including interviews and contributions from artists, publishers, designers, packagers, editors, and other industry experts who openly share their publishing experiences. This revised edition features updated case studies and resources sections as well as expanded information on digital publishing platforms, with advice on how to make and market your eBook.

Visit to purchase a signed copy.

Resource Guide: Summer/Fall 2014

At the end of 2014, the Resource Guide will no longer be updated as it will be a component of Finding Your Audience: An Introduction to Marketing Your Photographs.

This Resource Guide represents a comprehensive directory to the fine art photography industry.  It includes a current, systematic compilation with links to competitions, funding opportunities, national and regional organizations, blogs, magazines and much more.

Resource Guide PDF: $5.00  

Upon completing purchase, you will be emailed a link to download the document.

The Business of Photography: Principles and Practices

OUT OF PRINT:  New marketing book by MVS coming soon.  Sign up for our newsletter to stay informed.

Ms. Swanson’s book, The Business of Photography: Principles and Practices has information on fundraising for your personal projects, the art market today, licensing images for book jackets, multimedia and your marketing, exhibition proposals, digital resources and more. This book also covers the subjects MVS is interested in discussing with photographers, as well as, insights into her business and career philosophy.

Beginning with the 2007 Edition, listings of upcoming juried exhibitions and grant competitions will be provided on Ms. Swanson’s blog. Please visit the Approaching Deadlines section to learn about timely notices for artists.



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