Books by MVS

Publish Your Photography Book: Revised & Updated



By Mary Virginia Swanson and Darius D. Himes
2nd edition published by Princeton Architectural Press, March 2014
ISBN 9781616892265
Publication date 02/14/2014
7 x 9 inches (17.8 x 22.9 cm), Paperback
240 pages, 25 color illustrations, 50 b/w illustrations



Whether you’re interested in self-publishing, using print-on-demand services, or going the traditional route of working with a trade publisher, this book is a must-read for any photographer who is serious about publishing a book.  -William Sawalich, Digital Photo Magazine

From Princeton Architectural Press:

Our indispensable guide to publishing your own photography book just got better. In this revised and updated edition of Publish Your Photography Book, industry insiders Darius D. Himes and Mary Virginia Swanson take budding authors through the publishing process, from concept through production, marketing, and sales, pointing out the many avenues to pursue and pitfalls to avoid. It’s packed with information, including interviews and contributions from artists, publishers, designers, packagers, editors, and other industry experts who openly share their publishing experiences. This revised edition features updated case studies and resources sections as well as expanded information on digital publishing platforms, with advice on how to make and market your eBook.

Visit to purchase a signed copy.


Resource Guide: Summer/Fall 2014

This Resource Guide represents a comprehensive directory to the fine art photography industry.  It includes a current, systematic compilation with links to competitions, funding opportunities, national and regional organizations, blogs, magazines and much more.

Resource Guide PDF: $5.00  

Upon completing purchase, you will be emailed a link to download the document.


Finding Your Audience: An Introduction to Marketing Your Photographs

Finding Your Audience: An Introduction to Marketing Your Photographs is the much anticipated follow up publication to The Business of Photography: Principles and Practices (2007), by Mary Virginia Swanson, noted author, educator, and advisor to artists. Respected for her industry insight, Ms. Swanson has written a title that is an essential asset to any photographer’s education today.

Table of Contents

  1. Audience! Today’s Diverse Markets for Photographs
  2. Entering the Marketplace
  3. The Business of Your Photography
  4. Licensing Images: Granting the Rights to Reproduce Your Photographs
  5. Sustaining Your Long-Term Photography Projects Through Fundraisingand Sponsorship

Each chapter closes with a list of relevant industry print and on-line resources.


This self-published title will be available in 2014. Complimentary instructor copy with a class order of 5 or more. Teachers interested in using this book for their classes should contact Kelsey Vance at for more information.

Cover Information: Lisa M. Robinson installing her exhibition Snowbound at Klompching Gallery in New York City, photo by Alex Emmons.  Cover & book design by Masumi Shibata.


The Business of Photography: Principles and Practices

OUT OF PRINT:  New marketing book by MVS coming soon.  Sign up for our newsletter to stay informed.

Ms. Swanson’s book, The Business of Photography: Principles and Practices has information on fundraising for your personal projects, the art market today, licensing images for book jackets, multimedia and your marketing, exhibition proposals, digital resources and more. This book also covers the subjects MVS is interested in discussing with photographers, as well as, insights into her business and career philosophy.

Beginning with the 2007 Edition, listings of upcoming juried exhibitions and grant competitions will be provided on Ms. Swanson’s blog. Please visit the Approaching Deadlines section to learn about timely notices for artists.



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