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Santa Fe Workshops © Steven St. John; Annenberg Space for Photography © John Lewis; Judging photobook competition with coauthor Darius Himes at Phoenix Art Museum © Rebecca Senf; Lifetime Achievement presented at Focus Awards © Susan kae Grant; PhotoNOLA © Samuel Portera.

Welcome to the website of Mary Virginia Swanson, Advisor to Emerging & Established Artists and Arts Organizations.  Based in Tucson and NYC, Ms. Swanson lectures frequently and conducts workshops in the US and abroad on making and marketing art. Check MVS ON THE ROAD for upcoming public events. 

Mary Virginia’s next title FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photographs is being prepared for publication winter 2018.  A comprehensive update to her previous title The Business of Photography: Principals and Practices (2003-2011) this new title is based on the structure of Swanson’s years of “Finding Your Audience” lectures, seminars and workshops. 

FINDING YOUR AUDIENCE in book form is destined to be an invaluable resource for all photographers.


© John Lewis

Mary Virginia Swanson was instrumental in helping me to develop an important proposal to create photographs for a major Cultural Center. Her advice was spot on and it played a key role in my success. My project ended up blossoming into a coffee-table anniversary book followed by a permanent display of my prints to showcase the spirit of their space. Mary is my foremost source and authority and I cannot recommend her highly enough.

—John Lewis (website)

From the MVS Marketing Blog

SOLD OUT! May 19-20 in NYC: Beyond Print: The Life of Your Photobook Beyond Publication

BEYOND PRINT: THE LIFE OF YOUR PHOTOBOOK BEYOND PUBLICATION
Hosted by APERTURE FOUNDATION
May 19–20, 2018, 11:00 AM – 6:00 PM

Who should attend: Photographers who hope to publish their projects, or have recently done so.
As personal photographic projects come to completion, producing a publication can be an invaluable means to share the work with a broader audience.
Whether […]

Deadline May 31st: Gene Smith Grant

W. Eugene Smith Memorial Foundation
Call for Submissions: Gene Smith Grant
Deadline: Thursday, May 31, 2018
Fee: $50
“The W. Eugene Smith Grant in Humanistic Photography is presented annually to a photographer whose past work and proposed project, as judged by a panel of experts, follows the tradition of W. Eugene Smith’s concerned photography and dedicated compassion exhibited during […]

Deadline May 18th: 2018 Aaron Siskind Individual Photographer’s Fellowship Grant

Aaron Siskind Foundation
Call for Submissions: 2018 Individual Photographer’s Fellowship Grant
Deadline: Friday, May 18, 2018 at 11:59 PM EST
Fee: $25
The Aaron Siskind Foundation is offering a limited number of Individual Photographer’s Fellowship grants of up to $10,000 each, for artists working in photography and photo-based art. Recipients will be determined by a panel of distinguished guest […]

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