MVS_home-page_grid

Santa Fe Workshops © Steven St. John; Annenberg Space for Photography © John Lewis; Judging photobook competition with coauthor Darius Himes at Phoenix Art Museum © Rebecca Senf; Lifetime Achievement presented at Focus Awards © Susan kae Grant; PhotoNOLA © Samuel Portera.

Welcome to the website of Mary Virginia Swanson, Advisor to Emerging & Established Artists and Arts Organizations.  Based in Tucson and NYC, Ms. Swanson lectures frequently and conducts workshops in the US and abroad on making and marketing art. Check MVS ON THE ROAD for upcoming public events. 

Mary Virginia’s next title FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photographs is being prepared for publication Fall 2017.  A comprehensive update to her previous title The Business of Photography: Principals and Practices (2003-2011) this new title is based on the structure of Swanson’s years of “Finding Your Audience” lectures, seminars and workshops. 

FINDING YOUR AUDIENCE in book form is destined to be an invaluable resource for all photographers.

 Now accepting applications for the January 2018 Master Class. Details »


The Peach-OliviaParker

© Olivia Parker

In the seventies I photographed and everything fell into place.  After seeing my first show David Godine published a book that someone sent to Ansel Adams.  Ansel invited me to teach at his workshops (where I first met MVS) and I was off and running.  I worked hard but I was spoiled rotten.  At that point neither MVS or I could have imagined the changes to come.

Attending one of Mary Virginia’s lectures last year was my wake up call indicating that I had to do more than produce good work.  After a 1995 accident put me on crutches for a year, view cameras, studio, and darkroom did not work.  During that year learning digital kept me sane.  I had to cancel and refuse lectures and teaching engagements.  Galleries did not know what to do with me.  As a result opportunities began to dry up.  From 1998 until 2008 I had the good fortune to travel extensively in Asia.  Although I kept on photographing I lost contact with many of the people I knew in photography.  Now that I have a lot of new studio work I don’t know what I would do without Swanee to help me navigate.   In addition she is a true and valued friend.

—Olivia Parker (website)

From the MVS Marketing Blog

Deadline November 14th: The Print Center’s 92nd Annual International Competition

The Print Center
Call for Entries: 92nd Annual International Competition
Deadline: November 14, 2017, 11:59PM EST
Entry Fee: $45

“The Annual International Competition is one of the oldest and most prestigious competitions in the United States. The Print Center is particularly interested in highlighting local, national and international artists who utilize photography and printmaking in intriguing ways, both in content […]

October 27th, NYC: MVS Presenting at PhotoPlus Expo “Who Buys Prints? Understanding the Fine Print Market Today”

PhotoPlus Expo
Who Buys Prints? Understanding the Fine Print Market Today
Friday, October 27, 2017: 2:00 PM – 4:00 PM
In a time when many fine-print sales occur through third parties such as art consultants and interior designers, at art fairs or online, this seminar and accompanying professional panel will review the current and future market for fine […]

Deadline September 15th: The Paris Photo–Aperture Foundation Photobook Awards 2017

Paris Photo | Aperture Foundation
Call for Entries: Photobook Awards 2017
Deadline (entries received by): Friday, September 15, 2017, 12:00 noon EST
The First PhotoBook Prize
A $10,000 prize will be awarded to the photographer(s)/artist(s) whose first finished, publicly available photobook is judged to be the best of the year. Twenty books from this category will be selected for […]

View MVS Marketing Blog »

Follow

Get every new post delivered to your Inbox

Join other followers