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Santa Fe Workshops © Steven St. John; Annenberg Space for Photography © John Lewis; Judging photobook competition with coauthor Darius Himes at Phoenix Art Museum © Rebecca Senf; Lifetime Achievement presented at Focus Awards © Susan kae Grant; PhotoNOLA © Samuel Portera.

Welcome to the website of Mary Virginia Swanson, Advisor to Emerging & Established Artists and Arts Organizations.  Based in Tucson and NYC, Ms. Swanson lectures frequently and conducts workshops in the US and abroad on making and marketing art. Check MVS ON THE ROAD for upcoming public events. 

Mary Virginia’s next title FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photographs is being prepared for publication winter 2018.  A comprehensive update to her previous title The Business of Photography: Principals and Practices (2003-2011) this new title is based on the structure of Swanson’s years of “Finding Your Audience” lectures, seminars and workshops. 

FINDING YOUR AUDIENCE in book form is destined to be an invaluable resource for all photographers.

 Now accepting applications for the January 2018 Master Class. Details »


© John Lewis

Mary Virginia Swanson was instrumental in helping me to develop an important proposal to create photographs for a major Cultural Center. Her advice was spot on and it played a key role in my success. My project ended up blossoming into a coffee-table anniversary book followed by a permanent display of my prints to showcase the spirit of their space. Mary is my foremost source and authority and I cannot recommend her highly enough.

—John Lewis (website)

From the MVS Marketing Blog

December 2–3, NYC: Workshop with James Estrin, Mary Virginia Swanson, & Sarah Leen

EDIT, SEQUENCE, PRESENT AND PROMOTE YOUR PHOTOGRAPHS
With James Estrin, the co-editor of the New York Times Lens blog; Mary Virginia Swanson; and Sarah Leen, photo editor for National Geographic magazine
Learn to select, sequence and publish visual stories.
MVS will be joining NYT Staff Photographer and Lens Blog co-editor James Estrin at CUNY Graduate School of Journalism […]

Deadline November 14th: The Print Center’s 92nd Annual International Competition

The Print Center
Call for Entries: 92nd Annual International Competition
Deadline: November 14, 2017, 11:59PM EST
Entry Fee: $45

“The Annual International Competition is one of the oldest and most prestigious competitions in the United States. The Print Center is particularly interested in highlighting local, national and international artists who utilize photography and printmaking in intriguing ways, both in content […]

October 27th, NYC: MVS Presenting at PhotoPlus Expo “Who Buys Prints? Understanding the Fine Print Market Today”

PhotoPlus Expo
Who Buys Prints? Understanding the Fine Print Market Today
Friday, October 27, 2017: 2:00 PM – 4:00 PM
In a time when many fine-print sales occur through third parties such as art consultants and interior designers, at art fairs or online, this seminar and accompanying professional panel will review the current and future market for fine […]

View MVS Marketing Blog »

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