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Santa Fe Workshops © Steven St. John; Annenberg Space for Photography © John Lewis; Judging photobook competition with coauthor Darius Himes at Phoenix Art Museum © Rebecca Senf; Lifetime Achievement presented at Focus Awards © Susan kae Grant; PhotoNOLA © Samuel Portera.

Welcome to the website of Mary Virginia Swanson, Advisor to Emerging & Established Artists and Arts Organizations.  Based in Tucson and NYC, Ms. Swanson lectures frequently and conducts workshops in the US and abroad on making and marketing art. Check MVS ON THE ROAD for upcoming public events. 

Mary Virginia’s next title FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photographs is being prepared for publication winter 2018.  A comprehensive update to her previous title The Business of Photography: Principals and Practices (2003-2011) this new title is based on the structure of Swanson’s years of “Finding Your Audience” lectures, seminars and workshops. 

FINDING YOUR AUDIENCE in book form is destined to be an invaluable resource for all photographers.


© Loli Kantor

Mary Virginia Swanson’s ability to evaluate and advise me on my portfolio and current professional needs has been invaluable. My work has really taken off in the last year, largely due to Mary Virginia’s input. She has helped me to create a cohesive marketing strategy in promoting my book and coordinating it with additional publications and exhibitions in a way that I would have never been able to do on my own. Her wealth of knowledge and ability to understand my vision are just amazing.  The intelligence, creativity and dedication she brings to her work, all set her apart.  She is approachable at any time despite her insanely busy schedule and made me feel as though I was her one and only consulting artist.

—Loli Kantor (website)

From the MVS Marketing Blog

March 14th, Houston: MVS Seminar “Who Buys Prints? An Update on the Marketplace for Fine Prints”

FotoFest Biennial 2018 | Professional Development Seminar
Who Buys Prints? An Update on the Marketplace for Fine Prints
Wednesday, March 14, 2018, 10:00 am—4:00 pm
Today, challenges to the traditional artist/dealer relationship are impacted by changes in consumer interests and purchasing habits, and the rise of new sales venues for acquiring art. In addition to sales through […]

It’s a Wrap! The 2018 MVS Master Class

Last month I hosted my annual MVS Master Class here in Tucson, Arizona.  Many people applied for admission, but only sixteen talented artists were selected for this advanced course delving into making and marketing art.  It was a fantastic week of learning, sharing, and establishing new friendships.  In addition to my core lectures:

We gained a […]

Upcoming January Deadlines: Aperture Portfolio Prize / CatchLight Fellowship / NY Portfolio Reviews

Aperture Portfolio Prize
Deadline Wednesday, January 31, 2018
“The purpose of the Aperture Portfolio Prize is to identify trends in contemporary photography and highlight artists whose work deserves greater recognition. When choosing the first-prize winner and runners up, Aperture’s editorial and curatorial staff look for innovative bodies of work that haven’t been widely seen in major publications […]

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