Santa Fe Workshops © Steven St. John; Annenberg Space for Photography © John Lewis; Judging photobook competition with coauthor Darius Himes at Phoenix Art Museum © Rebecca Senf; Lifetime Achievement presented at Focus Awards © Susan kae Grant; PhotoNOLA © Samuel Portera.

Welcome to the website of Mary Virginia Swanson, Advisor to Emerging & Established Artists and Arts Organization.  Based in Tucson and NYC, Ms. Swanson lectures frequently and conducts workshops in the US and abroad. Check MVS ON THE ROAD for upcoming public events.



© Martin Stupich

In art school I learned to make photographs, appreciate famous ones and hope for the best. The part I must have slept through was equally important: learning the skills to succeed at the business of being an artist. Mary Virginia Swanson not only wrote the book on it, but mapped the territory that the book is about. Listen to her; read what she writes; follow even a few of her suggestions – and the tasks of marketing your photographs and cultivating the right audience for them will become less daunting. You’ll have time for more of the work you love.

—Martin Stupich (website)

From the MVS Marketing Blog

MVS in NYC next week February 20-24

[ February 16, 2017; 5:00 pm; ] MVS will in NYC next week, February 20-24; several appointments remain open for private meetings.  If this would help you to move your work/career forward, visit “MENTORING with MVS” to learn more if this would be your initial consultation.

2017 Master Class: FILLED; Aperture Workshop April 8 & 9 in NYC next on MVS teaching schedule

I have closed applications for this year, and urge early applications for my January 2018 Master Class. As always, priority given to alumni of this special course. We will announce the details of my forthcoming weekend-long workshop “MARKETING YOUR PHOTOGRAPHS: Best Practices for Artists” at Aperture Foundation later this week.  Class size will be limited; […]

Planning underway for 2017 MVS Master Class (Mid-January, Tucson); apply soon as few spaces remain

Planning is underway for my 2017 Master Class, taking place mid-January in beautiful Tucson (application required).  This course is ideal for the artist serious about their practice and the advancement of their career in the fine art market.  Lectures by myself and our invited guests, along with strategic site visits provide a realistic window on […]

View MVS Marketing Blog »


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