Santa Fe Workshops © Steven St. John; Annenberg Space for Photography © John Lewis; Judging photobook competition with coauthor Darius Himes at Phoenix Art Museum © Rebecca Senf; Lifetime Achievement presented at Focus Awards © Susan kae Grant; PhotoNOLA © Samuel Portera.

Welcome to the website of Mary Virginia Swanson, Advisor to Emerging & Established Artists and Arts Organizations.  Based in Tucson and NYC, Ms. Swanson lectures frequently and conducts workshops in the US and abroad on making and marketing art. Check MVS ON THE ROAD for upcoming public events. 

Mary Virginia’s next title FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photographs is being prepared for publication Fall 2017.  A comprehensive update to her previous title The Business of Photography: Principals and Practices (2003-2011) this new title is based on the structure of Swanson’s years of “Finding Your Audience” lectures, seminars and workshops. 

FINDING YOUR AUDIENCE in book form is destined to be an invaluable resource for all photographers.

 Now accepting applications for the January 2018 Master Class. Details »


© Alejandro Durán

Mary Virginia Swanson has been indispensable as I have navigated my career. With her help I have clarified my goals and vision. This has enabled me to get to the heart of my creative practice. She has helped me along the road with prep for portfolio reviews, negotiating license agreements and exhibitions, fundraising, etc. and has contributed greatly to my project’s success. She is an invaluable asset to the photo community and her generous spirit is much appreciated. I am so grateful to have had the chance to work with her.

—Alejandro Durán (website)

From the MVS Marketing Blog

DEADLINE July 14th, Midnight EDT: Aaron Siskind Foundation IFP Grant

From the ASF website: “The Aaron Siskind Foundation is offering a limited number of Individual Photographer’s Fellowship grants of up to $10,000 each, for artists working in photography and photo-based art. Recipients will be determined by a panel of distinguished guest judges on the basis of artistic excellence, accomplishment to date, and the promise of […]


[ June 22, 2017; 6:00 pm; ] TPS National Photography Award: CASH AWARD/EXHIBITION
Entries due June 26, 2017 (midnight MST); info and submit

JURORS: Martina Lopez, Professor of Photography, University of Notre Dame, Notre Dame, Indiana and Andrew Kensett, Assistant Curator, Center for Creative Photography, Tucson, Arizona

Texas Photographic Society is delighted to announce a new award program for artists residing in the United States who […]

Deadline May 27th: FRESH: The Summer Photography Exhibit at KLOMPCHING GALLERY in NYC

Klompching Galery, New York
Call for Entries: FRESH: The Summer Photography Exhibit
Deadline: Saturday, May 27, 2017
Fee: $50, 6-10 images from a single project
“FRESH is the annual summer show produced and presented by the Klompching Gallery. This year’s FRESH curators are W.M. Hunt and Darren Ching.
Since 2011, FRESH has been looking for the very best […]

View MVS Marketing Blog »


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