Santa Fe Workshops © Steven St. John; Annenberg Space for Photography © John Lewis; Judging photobook competition with coauthor Darius Himes at Phoenix Art Museum © Rebecca Senf; Lifetime Achievement presented at Focus Awards © Susan kae Grant; PhotoNOLA © Samuel Portera.

Welcome to the website of Mary Virginia Swanson, Advisor to Emerging & Established Artists and Arts Organizations.  Based in Tucson and NYC, Ms. Swanson lectures frequently and conducts workshops in the US and abroad on making and marketing art. Check MVS ON THE ROAD for upcoming public events. 

Mary Virginia’s next title FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photographs is being prepared for publication winter 2018.  A comprehensive update to her previous title The Business of Photography: Principals and Practices (2003-2011) this new title is based on the structure of Swanson’s years of “Finding Your Audience” lectures, seminars and workshops. 

FINDING YOUR AUDIENCE in book form is destined to be an invaluable resource for all photographers.

© Martin Stupich

In art school I learned to make photographs, appreciate famous ones and hope for the best. The part I must have slept through was equally important: learning the skills to succeed at the business of being an artist. Mary Virginia Swanson not only wrote the book on it, but mapped the territory that the book is about. Listen to her; read what she writes; follow even a few of her suggestions – and the tasks of marketing your photographs and cultivating the right audience for them will become less daunting. You’ll have time for more of the work you love.

—Martin Stupich (website)

From the MVS Marketing Blog

Deadline April 3rd: Kassel Dummy Award

Kassel Dummy Award 2018
Deadline: Tuesday, April 3, 2018
Fee: 36 € per entry and book
One attraction of the FOTOBOOKFESTIVAL KASSEL is the dummy competition for the best unpublished photobook mock-up. Together with our cooperation partner VERLAG KETTLER, the festival invites all photographers worldwide to take part. The awards are:

50 books will be selected for the shortlist […]

Deadline May 15th: Dorthea Lange–Paul Taylor Prize

Center for Documentary Studies at Duke University
Call for Submissions: Dorothea Lange–Paul Taylor Prize
Deadline: Tuesday, May 15, 2018
Fee: $70
“First announced in 1990, the Dorothea Lange–Paul Taylor Prize was created by the Center for Documentary Studies at Duke University to encourage collaboration between documentary writers and photographers in the tradition of the acclaimed photographer Dorothea Lange and […]

Deadline March 7th: 2018 CDS Documentary Essay Prize in Photography

Center for Documentary Studies at Duke University
Call for Submissions: 2018 CDS Documentary Essay Prize in Photography
Deadline: Thursday, March 1, 2018 Deadline Extended to Wednesday, March 7, 2018

“The CDS Documentary Essay Prize honors the best in short-form documentary photography and writing in alternating years: one year, photos; one year, writing. The focus is on current or […]

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