Santa Fe Workshops © Steven St. John; Annenberg Space for Photography © John Lewis; Judging photobook competition with coauthor Darius Himes at Phoenix Art Museum © Rebecca Senf; Lifetime Achievement presented at Focus Awards © Susan kae Grant; PhotoNOLA © Samuel Portera.

Welcome to the website of Mary Virginia Swanson, Advisor to Emerging & Established Artists and Arts Organizations.  Based in Tucson and NYC, Ms. Swanson lectures frequently and conducts workshops in the US and abroad on making and marketing art. Check MVS ON THE ROAD for upcoming public events. 

Mary Virginia’s next title FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photographs is being prepared for publication winter 2018.  A comprehensive update to her previous title The Business of Photography: Principals and Practices (2003-2011) this new title is based on the structure of Swanson’s years of “Finding Your Audience” lectures, seminars and workshops. 

FINDING YOUR AUDIENCE in book form is destined to be an invaluable resource for all photographers.

© Teresa Ollila

My phone consultation with Mary Virginia Swanson had an immediate, eye opening impact on the direction of my work. Her insights into my project fostered enhanced communication with my subjects and their families, resulting in more effectively delivering my message to viewers. She helped me define goals and list the steps necessary to achieve logical and attainable progression for my project. A phone consult is a very effective, timely way to communicate with Ms. Swanson and I look forward to our next conversation.

—Teresa Ollila (website)

From the MVS Marketing Blog

Deadline March 1st: 2018 CDS Documentary Essay Prize in Photography

Center for Documentary Studies at Duke University
Call for Submissions: 2018 CDS Documentary Essay Prize in Photography
Deadline: Thursday, March 1, 2018
“The CDS Documentary Essay Prize honors the best in short-form documentary photography and writing in alternating years: one year, photos; one year, writing. The focus is on current or recently completed work (within the last two […]

March 14th, Houston: MVS Seminar “Who Buys Prints? An Update on the Marketplace for Fine Prints”

FotoFest Biennial 2018 | Professional Development Seminar
Who Buys Prints? An Update on the Marketplace for Fine Prints
Wednesday, March 14, 2018, 10:00 am—4:00 pm
Today, challenges to the traditional artist/dealer relationship are impacted by changes in consumer interests and purchasing habits, and the rise of new sales venues for acquiring art. In addition to sales through […]

It’s a Wrap! The 2018 MVS Master Class

Last month I hosted my annual MVS Master Class here in Tucson, Arizona.  Many people applied for admission, but only sixteen talented artists were selected for this advanced course delving into making and marketing art.  It was a fantastic week of learning, sharing, and establishing new friendships.  In addition to my core lectures:

We gained a […]

View MVS Marketing Blog »


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